Emirates PalaceArabian luxury at the Palace
You’ll never want to leave
The iconic Emirates Palace is the pinnacle of luxury, reflecting the true warmth and generosity of Arabian hospitality. Through its exceptional amenities and personalised service, Emirates Palace promises guests from around the world a distinctive holiday experience. Located in the heart of Abu Dhabi, it is a preferred destination for business and leisure travellers, and a glamorous venue for international events, conferences, and exhibitions.
Arabian luxury at the Palace
You’ll never want to leaveThe iconic Emirates Palace is the pinnacle of luxury, reflecting the true warmth and generosity of Arabian hospitality. Through its exceptional amenities and personalised service, Emirates Palace promises guests from around the world a distinctive holiday experience. Located in the heart of Abu Dhabi, it is a preferred destination for business and leisure travellers, and a glamorous venue for international events, conferences, and exhibitions.
The Emirates Palace collateral and brand language had become dated. Brochures, leaflets, and supporting materials lacked customer engagement, clear messaging, and a distinctive brand personality that could compete at the level required in an affluent market segment with extremely high expectations. The client required a review of the category and a repositioning of the brand, resulting in a redesign of all collateral components.
The competitive set and related luxury brands were reviewed and examined. All collateral, writing, and design for the Emirates Palace brand were deconstructed and assessed for improvement. A new brand positioning was developed, repositioning Emirates Palace as a leader in the luxury hotels market, with clearer, more compelling messages and a fresh, aspirational suite of designed collateral.
Launched at World Travel Market in 2009, the updated collateral was well received and perceived as more engaging for new potential guests. The refreshed brand presented Emirates Palace in a uniquely differentiated way against its competitors and peers within this niche market segment, helping to transform brand perception while strengthening appeal with both new and returning guests.
The competitive set and related luxury brands were reviewed and examined. All collateral, writing, and design for the Emirates Palace brand were deconstructed and assessed for improvement. A new brand positioning was developed, repositioning Emirates Palace as a leader in the luxury hotels market, with clearer, more compelling messages and a fresh, aspirational suite of designed collateral.
Launched at World Travel Market in 2009, the updated collateral was well received and perceived as more engaging for new potential guests. The refreshed brand presented Emirates Palace in a uniquely differentiated way against its competitors and peers within this niche market segment, helping to transform brand perception while strengthening appeal with both new and returning guests.
TEAM
Brand Abu Dhabi
Brand Abu Dhabi
PHOTOGRAPHY
Frédéric LeGrange
Anthony Horth
Shadow
Frédéric LeGrange
Anthony Horth
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CAPABILITIES
- Brand Strategy
- Positioning
- Art Direction
- Advertising
- Editorial and Social
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