Creative Director with over 20 years of international experience building brands, shaping visual identities and creating experiences that connect people, places and culture. My work spans brand strategy, integrated campaigns, digital experiences and environmental design, bringing clarity, craft and a distinctive creative point of view to complex challenges.
My career has taken me across the UK, Europe, the Middle East and the US. I began in leading creative agencies including Bartle Bogle Hegarty, AMV BBDO, Burson-Marsteller and M&C Saatchi, developing a foundation in conceptual thinking, integrated storytelling and creative execution. I later joined IDEO as Design Director, leading multidisciplinary teams and translating research and insight into meaningful brand experiences.
In 2007, I relocated to Abu Dhabi to help launch the emirate's first national brand. Working across tourism, government, arts and culture, I led creative development for major international initiatives, cultural events and public-facing experiences, helping establish a cohesive identity for a rapidly evolving global destination.
Following the award of an EB-1A visa in recognition of my creative achievements, I moved to New York, taking on senior creative leadership roles across agency and in-house teams including C42D, Global Brands Group and Centric Brands. My work encompassed brand transformation, identity systems, campaigns and creative experiences across fashion, lifestyle and technology.
Now based in Los Angeles, I serve as contract Creative Director for Wella Company's Global Corporate Communications team, partnering with senior leadership to shape visual communications, brand experiences and creative systems for a global organisation operating across more than 50 markets.
My work has been recognised by D&AD, The New York Festivals, Communication Arts and the Art Directors Club.
Outside of work, I draw inspiration from film, travel, art and culture. I believe the best design moves people, earns trust and tells stories that matter.
My career has taken me across the UK, Europe, the Middle East and the US. I began in leading creative agencies including Bartle Bogle Hegarty, AMV BBDO, Burson-Marsteller and M&C Saatchi, developing a foundation in conceptual thinking, integrated storytelling and creative execution. I later joined IDEO as Design Director, leading multidisciplinary teams and translating research and insight into meaningful brand experiences.
In 2007, I relocated to Abu Dhabi to help launch the emirate's first national brand. Working across tourism, government, arts and culture, I led creative development for major international initiatives, cultural events and public-facing experiences, helping establish a cohesive identity for a rapidly evolving global destination.
Following the award of an EB-1A visa in recognition of my creative achievements, I moved to New York, taking on senior creative leadership roles across agency and in-house teams including C42D, Global Brands Group and Centric Brands. My work encompassed brand transformation, identity systems, campaigns and creative experiences across fashion, lifestyle and technology.
Now based in Los Angeles, I serve as contract Creative Director for Wella Company's Global Corporate Communications team, partnering with senior leadership to shape visual communications, brand experiences and creative systems for a global organisation operating across more than 50 markets.
My work has been recognised by D&AD, The New York Festivals, Communication Arts and the Art Directors Club.
Outside of work, I draw inspiration from film, travel, art and culture. I believe the best design moves people, earns trust and tells stories that matter.