Creative Director specializing in brand and experience design with 20+ years of international experience across digital, social, print and environmental platforms. The focus is solving complex communication problems with clarity, craft and a strong point of view.
My career has taken me across the UK, Europe, the Middle East and the US. Early years were shaped in agency environments including Bartle Bogle Hegarty, BBDO AMV, Burson-Marsteller and M&C Saatchi, building a foundation in integrated storytelling, concepting and execution. I later became Design Director at IDEO, leading teams and translating insight-driven research into brand and experience work.
In 2007, I relocated to Abu Dhabi to help launch the emirate’s first national brand. I directed creative development across tourism, government and culture, shaping a unified brand experience across platforms and environments.
After being granted an EB-1A visa, I moved to New York and led work across agency and in-house teams including C42D, Global Brands Group and Centric Brands, delivering brand strategy, identity, campaigns and content ecosystems across fashion, lifestyle and technology.
Now based in Santa Monica, I work contractually with Wella Company and Abu Dhabi Media Office, partnering with teams to deliver brand systems and communications that feel current, human and built to last. My work has been recognized by D&AD, The New York Festivals, Communication Arts and the Art Directors Club.
Outside of work, inspiration comes from film, travel and culture. The best design moves people, earns trust and tells stories that matter.
My career has taken me across the UK, Europe, the Middle East and the US. Early years were shaped in agency environments including Bartle Bogle Hegarty, BBDO AMV, Burson-Marsteller and M&C Saatchi, building a foundation in integrated storytelling, concepting and execution. I later became Design Director at IDEO, leading teams and translating insight-driven research into brand and experience work.
In 2007, I relocated to Abu Dhabi to help launch the emirate’s first national brand. I directed creative development across tourism, government and culture, shaping a unified brand experience across platforms and environments.
After being granted an EB-1A visa, I moved to New York and led work across agency and in-house teams including C42D, Global Brands Group and Centric Brands, delivering brand strategy, identity, campaigns and content ecosystems across fashion, lifestyle and technology.
Now based in Santa Monica, I work contractually with Wella Company and Abu Dhabi Media Office, partnering with teams to deliver brand systems and communications that feel current, human and built to last. My work has been recognized by D&AD, The New York Festivals, Communication Arts and the Art Directors Club.
Outside of work, inspiration comes from film, travel and culture. The best design moves people, earns trust and tells stories that matter.