I’m a Creative Director specializing in Brand and Experience Design, with over 20 years of international experience delivering original, strategic and emotionally resonant work across digital, social, print and environmental platforms. I’m driven by a passion for solving complex communication challenges through design, balancing strategic clarity with creative ambition.
My career has taken me across the UK, Europe, the Middle East and the US, with leadership roles at top global agencies including BBH, BBDO AMV, M&C Saatchi and IDEO. I began at Bartle Bogle Hegarty, where I worked on integrated brand storytelling and engagement campaigns for brands like Cartoon Network, Levi’s and Coca-Cola. It was an incredible foundation in cross-platform thinking and creative craft.
Over the years I’ve led projects spanning advertising, digital innovation, brand identity and human-centered design, often collaborating with in-house teams, agencies and production partners to create work that connects across cultures and channels.
In 2007 I relocated to Abu Dhabi to direct the creative development of the emirate’s first national brand, a landmark initiative that redefined how the region communicated with global audiences. I worked across tourism, government and cultural sectors to shape a unified brand experience across platforms and environments.
Later I moved to New York after being granted the EB-1A visa for individuals of extraordinary ability. There I led creative for both a digital agency and lifestyle conglomerates Global Brands Group and Centric Brands, developing strategy and content across fashion, licensing and entertainment IP.
Now based in Santa Monica, I work on a contractual basis with Wella Company and Abu Dhabi Media, continuing to bring bold, crafted ideas to life for brands I admire. My work has been internationally recognized by D&AD, The New York Festivals, Communication Arts and the Art Directors Club.
My approach combines instinct with method, always grounded in insight and open to what’s next. I believe the most impactful design moves people, shapes culture and tells stories that matter.
Outside of work I find inspiration in film, travel and culture and I believe the best design tells stories that matter.
My career has taken me across the UK, Europe, the Middle East and the US, with leadership roles at top global agencies including BBH, BBDO AMV, M&C Saatchi and IDEO. I began at Bartle Bogle Hegarty, where I worked on integrated brand storytelling and engagement campaigns for brands like Cartoon Network, Levi’s and Coca-Cola. It was an incredible foundation in cross-platform thinking and creative craft.
Over the years I’ve led projects spanning advertising, digital innovation, brand identity and human-centered design, often collaborating with in-house teams, agencies and production partners to create work that connects across cultures and channels.
In 2007 I relocated to Abu Dhabi to direct the creative development of the emirate’s first national brand, a landmark initiative that redefined how the region communicated with global audiences. I worked across tourism, government and cultural sectors to shape a unified brand experience across platforms and environments.
Later I moved to New York after being granted the EB-1A visa for individuals of extraordinary ability. There I led creative for both a digital agency and lifestyle conglomerates Global Brands Group and Centric Brands, developing strategy and content across fashion, licensing and entertainment IP.
Now based in Santa Monica, I work on a contractual basis with Wella Company and Abu Dhabi Media, continuing to bring bold, crafted ideas to life for brands I admire. My work has been internationally recognized by D&AD, The New York Festivals, Communication Arts and the Art Directors Club.
My approach combines instinct with method, always grounded in insight and open to what’s next. I believe the most impactful design moves people, shapes culture and tells stories that matter.
Outside of work I find inspiration in film, travel and culture and I believe the best design tells stories that matter.