Brand Abu Dhabi
Abu Dhabi Through Your Eyes was created to build cultural connection to the Abu Dhabi brand through community storytelling. We designed the strategy and creative system for a photography awards platform that invited residents and citizens to capture the emirate through their own lens, turning audiences into contributors and creating a rich source of authentic, shareable content.
Whilst at Brand Abu Dhabi, I led the visual identity, campaign creative and experience design across digital, editorial and live touchpoints. The program tripled entries, drove significant engagement to the platform and has since grown to more than 17,000 submissions from 83 nationalities.
To extend the experience beyond the competition, we produced a curated winners book and designed a travelling exhibition programme showcased across hotels, malls and cultural venues, creating premium brand moments that celebrated local talent and strengthened long-term affinity with the Abu Dhabi brand.
Abu Dhabi Through Your Eyes
Launching one of the region’s most prestigious photography awardsAbu Dhabi Through Your Eyes was created to build cultural connection to the Abu Dhabi brand through community storytelling. We designed the strategy and creative system for a photography awards platform that invited residents and citizens to capture the emirate through their own lens, turning audiences into contributors and creating a rich source of authentic, shareable content.
Whilst at Brand Abu Dhabi, I led the visual identity, campaign creative and experience design across digital, editorial and live touchpoints. The program tripled entries, drove significant engagement to the platform and has since grown to more than 17,000 submissions from 83 nationalities.
To extend the experience beyond the competition, we produced a curated winners book and designed a travelling exhibition programme showcased across hotels, malls and cultural venues, creating premium brand moments that celebrated local talent and strengthened long-term affinity with the Abu Dhabi brand.
TEAM
Brand Abu Dhabi
JBM
Brand Abu Dhabi
JBM
CAPABILITIES
-
Storytelling and Content
- Campaign Creative
- Art Direction
- Experience Design
- Event and Exhibition Environments