Shazam
Shazam is known for helping people identify music in seconds. With Shazam for Brands, they set out to offer advertisers the same kind of intuitive access—this time to data, insights, and engagement opportunities. We were brought in to help refine the platform’s messaging and elevate the tools used to pitch it.
Our task began with a full audit of their existing sales materials. From there, we partnered closely with the Shazam team to evolve the brand’s narrative, create a refreshed design system, and develop a comprehensive suite of tools tailored for global advertising partners. This included an 80-page brand guide, customizable presentation templates, storytelling frameworks, and a visual identity system built around Shazam’s signature animated concentric rings.
The result was a flexible, dynamic toolkit that aligned internal teams and gave external partners a compelling way to engage with the Shazam for Brands offering. The updated platform was rolled out globally and met with an overwhelmingly positive response.
Shazam for Brands
Connecting global audiences with the world's biggest advertisersShazam is known for helping people identify music in seconds. With Shazam for Brands, they set out to offer advertisers the same kind of intuitive access—this time to data, insights, and engagement opportunities. We were brought in to help refine the platform’s messaging and elevate the tools used to pitch it.
Our task began with a full audit of their existing sales materials. From there, we partnered closely with the Shazam team to evolve the brand’s narrative, create a refreshed design system, and develop a comprehensive suite of tools tailored for global advertising partners. This included an 80-page brand guide, customizable presentation templates, storytelling frameworks, and a visual identity system built around Shazam’s signature animated concentric rings.
The result was a flexible, dynamic toolkit that aligned internal teams and gave external partners a compelling way to engage with the Shazam for Brands offering. The updated platform was rolled out globally and met with an overwhelmingly positive response.
TEAM
C42D, New York
C42D, New York
SCOPE
Brand evolution
Design systems
Visual storytelling
Sales decks
Asset libraries
Templates
Global rollout
Brand evolution
Design systems
Visual storytelling
Sales decks
Asset libraries
Templates
Global rollout