Shazam
Known globally for identifying music in seconds, Shazam set out to bring that same sense of immediacy and clarity to advertising. Shazam for Brands was created to give marketers intuitive access to data, insights and audience engagement at scale.
We partnered with the Shazam team to refine the platform’s positioning and elevate how the product was presented to global advertising partners. The work began with a full audit of existing sales and marketing materials to identify gaps in clarity, consistency and narrative.
From there, we reshaped the brand story and built a refreshed design and storytelling system that could flex across regions, teams and use cases. The work included an 80-page brand guide, modular presentation templates, narrative frameworks and a visual identity system anchored in Shazam’s signature animated concentric rings.
The result was a dynamic and cohesive toolkit that aligned internal teams and gave advertisers a clearer, more compelling way to engage with the Shazam for Brands platform. The system rolled out globally and was met with strong adoption and positive response from both internal stakeholders and external partners.
Shazam for Brands
Connecting global audiences with the world's biggest advertisersKnown globally for identifying music in seconds, Shazam set out to bring that same sense of immediacy and clarity to advertising. Shazam for Brands was created to give marketers intuitive access to data, insights and audience engagement at scale.
We partnered with the Shazam team to refine the platform’s positioning and elevate how the product was presented to global advertising partners. The work began with a full audit of existing sales and marketing materials to identify gaps in clarity, consistency and narrative.
From there, we reshaped the brand story and built a refreshed design and storytelling system that could flex across regions, teams and use cases. The work included an 80-page brand guide, modular presentation templates, narrative frameworks and a visual identity system anchored in Shazam’s signature animated concentric rings.
The result was a dynamic and cohesive toolkit that aligned internal teams and gave advertisers a clearer, more compelling way to engage with the Shazam for Brands platform. The system rolled out globally and was met with strong adoption and positive response from both internal stakeholders and external partners.
TEAM
C42D, New York
C42D, New York
CAPABILITIES
- Brand evolution and positioning
- Design systems and visual storytelling
- Sales enablement platforms and templates
- Global rollout