Ray-Ban

Lights, Camera, Action

Launching the fresh face of Ray-Ban with the next generation of stars

Ray-Ban is the world’s best-selling sunglasses brand, with a legacy built on iconic design and pop culture relevance. To strengthen its presence in Europe and reconnect with younger audiences, the brand launched a new campaign that blended heritage, Hollywood, and emerging talent.

We helped bring this vision to life by curating a bold new visual language for Ray-Ban. The concept paired the timeless appeal of the brand’s classic frames with a cast of rising stars in film. These fresh faces represented a new era of cinematic cool while honoring Ray-Ban’s long-standing connection to Hollywood legends. From Top Gun to Risky Business, Ray-Ban has always played a leading role on and off screen.

Partnering with renowned fashion photographer Dewey Nicks, we captured a series of globally styled campaign images that combined youthful energy with cinematic polish. In addition to the photo campaign, we designed and coordinated the creative for award-winning retail experiences and consumer-facing advertising across print, digital, and in-store environments.

The Ray-Ban Collection campaign went on to win Silver at the New York Festival Awards, reinforcing the brand’s cultural relevance while evolving its visual identity for the next generation.