Ray-Ban

Lights, Camera, Action

Launching the fresh face of Ray-Ban with the next generation of stars

Ray-Ban is one of the world’s most recognizable eyewear brands, with a legacy rooted in iconic design and pop culture influence. To strengthen its presence across Europe and reconnect with younger audiences, the brand launched a new campaign that blended heritage, cinema and emerging talent.

We led the development of a refreshed visual language that honored Ray-Ban’s cinematic history while signaling a new era. The concept paired classic frames with rising stars in film, creating a bridge between Hollywood legacy and contemporary cultural relevance. From Top Gun to Risky Business, Ray-Ban’s connection to cinema has always shaped its identity on and off screen.

Working with renowned fashion photographer Dewey Nicks, we captured a globally styled campaign that balanced youthful energy with cinematic polish. The work extended beyond photography into award winning retail environments and consumer-facing advertising across print, digital and in-store touchpoints.

The campaign reinforced Ray-Ban’s position as a cultural icon while evolving its visual identity for the next generation. The work was recognized with a Silver award at the New York Festivals, underscoring its impact and relevance.