Abu Dhabi Municipality & Al Ain Properties
Set across 14 hectares in the heart of Abu Dhabi, Mushrif Central Park was reimagined as a vibrant community hub rooted in nature, education, and cultural enrichment. Originally closed for a major redevelopment, the park was transformed into one of the region’s most picturesque public spaces and a tribute to the late Sheikh Zayed Al Nahyan’s vision of nature and community.
To reflect this transformation, we partnered with Abu Dhabi Municipality, Al Ain Properties, and ArtHouse Design to develop a new brand identity and experiential design program that would elevate the park’s presence while deepening its emotional connection with the public.
Our work began with a full brand strategy, including renaming the site Mushrif Central Park to emphasize its central role in city life. Inspired by the park’s diverse offerings, we created a flexible brand system that included a new logo, visual identity, and a series of sub-brands representing key features and activities. This system was applied across signage, wayfinding, print materials, and digital platforms to ensure consistency and clarity.
We also helped design the Mushrif Central Park mobile guide to support visitor engagement, organized around the themes of learn, discover and experience. The result was a brand that invited participation, exploration, and community ownership of a uniquely public place.
Mushrif Central Park now stands as a vibrant fusion of nature, culture, and community. The revitalized space invites visitors of all ages to relax, explore, and connect—whether wandering through its sculpted gardens, discovering interactive installations, or enjoying family-friendly programming that celebrates learning and play. With every touchpoint designed to engage and inspire, the park has become more than a green retreat. It is a living, breathing destination that reflects Abu Dhabi’s commitment to public space, sustainability, and shared experience.
Mushrif Central Park
Branding one of Abu Dhabi’s most beloved public spacesSet across 14 hectares in the heart of Abu Dhabi, Mushrif Central Park was reimagined as a vibrant community hub rooted in nature, education, and cultural enrichment. Originally closed for a major redevelopment, the park was transformed into one of the region’s most picturesque public spaces and a tribute to the late Sheikh Zayed Al Nahyan’s vision of nature and community.
To reflect this transformation, we partnered with Abu Dhabi Municipality, Al Ain Properties, and ArtHouse Design to develop a new brand identity and experiential design program that would elevate the park’s presence while deepening its emotional connection with the public.
Our work began with a full brand strategy, including renaming the site Mushrif Central Park to emphasize its central role in city life. Inspired by the park’s diverse offerings, we created a flexible brand system that included a new logo, visual identity, and a series of sub-brands representing key features and activities. This system was applied across signage, wayfinding, print materials, and digital platforms to ensure consistency and clarity.
We also helped design the Mushrif Central Park mobile guide to support visitor engagement, organized around the themes of learn, discover and experience. The result was a brand that invited participation, exploration, and community ownership of a uniquely public place.
Mushrif Central Park now stands as a vibrant fusion of nature, culture, and community. The revitalized space invites visitors of all ages to relax, explore, and connect—whether wandering through its sculpted gardens, discovering interactive installations, or enjoying family-friendly programming that celebrates learning and play. With every touchpoint designed to engage and inspire, the park has become more than a green retreat. It is a living, breathing destination that reflects Abu Dhabi’s commitment to public space, sustainability, and shared experience.
In 2015, the Graphic Design USA Awards recognized Mushrif Central Park for its environmental designs.
Read more here
TEAM
Brand Abu Dhabi
Arthouse Design
Semple Brown Design
Brightview Design
Brand Abu Dhabi
Arthouse Design
Semple Brown Design
Brightview Design
SCOPE
Place branding
Identity systems
Experiential design
Wayfinding
Mobile UX
Public sector collaboration Cultural storytelling
Place branding
Identity systems
Experiential design
Wayfinding
Mobile UX
Public sector collaboration Cultural storytelling