Abu Dhabi Municipality & Al Ain Properties
Set across 14 hectares in the heart of Abu Dhabi, Mushrif Central Park was reimagined as a contemporary public space rooted in nature, learning and cultural connection. Following a major redevelopment, the park reopened as one of the city’s most treasured destinations and a tribute to the vision of Sheikh Zayed Al Nahyan.
We partnered with Abu Dhabi Municipality, Al Ain Properties and ArtHouse Design to create a brand identity and experiential system that reflected the park’s transformation while strengthening its emotional connection with the community.
Our work began with a full brand strategy, including renaming the site Mushrif Central Park to reinforce its central role in city life. Inspired by the park’s diverse environments and programs, we developed a flexible brand system encompassing a new logo, visual identity and a family of sub-brands representing key zones and activities.
The system was designed to scale seamlessly across signage, wayfinding, print and digital platforms, ensuring clarity while inviting exploration. To further enhance engagement, we helped design the Mushrif Central Park mobile guide, organized around the themes of learn, discover and experience.
The result is a brand that encourages participation and shared ownership of public space. Mushrif Central Park now stands as a living expression of community, culture, and sustainability, offering visitors a place to connect, explore and belong.
Mushrif Central Park
Branding a beloved public space for community lifeSet across 14 hectares in the heart of Abu Dhabi, Mushrif Central Park was reimagined as a contemporary public space rooted in nature, learning and cultural connection. Following a major redevelopment, the park reopened as one of the city’s most treasured destinations and a tribute to the vision of Sheikh Zayed Al Nahyan.
We partnered with Abu Dhabi Municipality, Al Ain Properties and ArtHouse Design to create a brand identity and experiential system that reflected the park’s transformation while strengthening its emotional connection with the community.
Our work began with a full brand strategy, including renaming the site Mushrif Central Park to reinforce its central role in city life. Inspired by the park’s diverse environments and programs, we developed a flexible brand system encompassing a new logo, visual identity and a family of sub-brands representing key zones and activities.
The system was designed to scale seamlessly across signage, wayfinding, print and digital platforms, ensuring clarity while inviting exploration. To further enhance engagement, we helped design the Mushrif Central Park mobile guide, organized around the themes of learn, discover and experience.
The result is a brand that encourages participation and shared ownership of public space. Mushrif Central Park now stands as a living expression of community, culture, and sustainability, offering visitors a place to connect, explore and belong.
In 2015, the Graphic Design USA Awards recognized Mushrif Central Park for its environmental designs.
Read more here
TEAM
Brand Abu Dhabi
Arthouse Design
Semple Brown Design
Brightview Design
Brand Abu Dhabi
Arthouse Design
Semple Brown Design
Brightview Design
CAPABILITIES
- Brand strategy and positioning
- Naming and brand architecture
- Brand identity systems
- Environmental graphics and wayfinding
- Digital platforms and mobile experience
- Public space storytelling and engagement
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