CuebiqIntelligence in Action
Repositioning a data-driven startup for market leadership
Cuebiq is a location intelligence company that helps brands understand the offline consumer journey through privacy-compliant, real-time data. Following a significant funding round, the company needed to evolve from early-stage disruptor into a confident market leader while preserving the values that fueled its growth.
We partnered with Cuebiq to lead a full brand transformation, redefining its positioning, visual identity, messaging and digital experience to reflect its new scale and ambition.
Our discovery phase focused on differentiation in a crowded, technology-led market. We identified an opportunity to bring humanity into intelligence, positioning Cuebiq as a brand that balances data rigor with clarity, empathy and real-world understanding.
The refreshed identity introduced a custom logotype designed to convey approachability and momentum, supported by a cohesive design system spanning color, typography, iconography and UI components. In parallel, we restructured the website, clarified product narratives and developed messaging frameworks tailored to Cuebiq’s key audiences including marketers, partners and investors.
We also created the tagline Intelligence in Action to clearly express the brand’s purpose and impact. The brand rollout and site relaunch delivered immediate results, including a 97 percent increase in traffic, a successful $27M Series B funding round and expansion into new offices on both coasts.
Intelligence in Action
Repositioning a data-driven startup for market leadershipCuebiq is a location intelligence company that helps brands understand the offline consumer journey through privacy-compliant, real-time data. Following a significant funding round, the company needed to evolve from early-stage disruptor into a confident market leader while preserving the values that fueled its growth.
We partnered with Cuebiq to lead a full brand transformation, redefining its positioning, visual identity, messaging and digital experience to reflect its new scale and ambition.
Our discovery phase focused on differentiation in a crowded, technology-led market. We identified an opportunity to bring humanity into intelligence, positioning Cuebiq as a brand that balances data rigor with clarity, empathy and real-world understanding.
The refreshed identity introduced a custom logotype designed to convey approachability and momentum, supported by a cohesive design system spanning color, typography, iconography and UI components. In parallel, we restructured the website, clarified product narratives and developed messaging frameworks tailored to Cuebiq’s key audiences including marketers, partners and investors.
We also created the tagline Intelligence in Action to clearly express the brand’s purpose and impact. The brand rollout and site relaunch delivered immediate results, including a 97 percent increase in traffic, a successful $27M Series B funding round and expansion into new offices on both coasts.
TEAM
C42D, New York
C42D, New York
CAPABILITIES
- Brand strategy and positioning
- Brand identity systems
- Narrative and messaging development
- Digital platform and website redesign
- Product storytelling and value propositions
- Brand rollout and growth support