The Corcoran Group
We partnered with the team to develop a brand campaign aimed at NYC professionals looking for second homes in the Hamptons. Our focus was on humanizing the real estate decision by celebrating the deeply personal reasons people choose where and how they live.
We sourced real homeowners who had traded the intensity of city life for the calm of the coast. Through intimate interviews and emotive lifestyle photography, we told their stories with a one-word action headline that captured the emotional shift each person experienced. The campaign centered on the contrast between fast-paced NYC life and the restorative quiet of the Hamptons.
Executed across print, digital, video, social and a dedicated microsite, the campaign also helped launch Corcoran’s lifestyle blog, Inhabit. The results spoke for themselves: 25K social engagements at launch and a click-through rate 700% above industry benchmarks. Most importantly, the work repositioned Corcoran as not just a broker but a brand that understands identity, emotion, and escape.
Live Who You Are
Creating a brand campaign that made space personalWe partnered with the team to develop a brand campaign aimed at NYC professionals looking for second homes in the Hamptons. Our focus was on humanizing the real estate decision by celebrating the deeply personal reasons people choose where and how they live.
We sourced real homeowners who had traded the intensity of city life for the calm of the coast. Through intimate interviews and emotive lifestyle photography, we told their stories with a one-word action headline that captured the emotional shift each person experienced. The campaign centered on the contrast between fast-paced NYC life and the restorative quiet of the Hamptons.
Executed across print, digital, video, social and a dedicated microsite, the campaign also helped launch Corcoran’s lifestyle blog, Inhabit. The results spoke for themselves: 25K social engagements at launch and a click-through rate 700% above industry benchmarks. Most importantly, the work repositioned Corcoran as not just a broker but a brand that understands identity, emotion, and escape.
TEAM
C42D
RALLY & Co.
Bärbel Mieback
C42D
RALLY & Co.
Bärbel Mieback
SCOPE
Brand storytelling
Campaign rollout
Interviews & casting
Print & Video
Digital
Social
Microsite
Blog launch
Brand storytelling
Campaign rollout
Interviews & casting
Print & Video
Digital
Social
Microsite
Blog launch