The Corcoran Group
The Corcoran Group partnered with us to create a brand campaign targeting New York City professionals considering second homes in the Hamptons. The goal was to move beyond property features and pricing and instead humanize the decision of where and how people choose to live.
We centered the campaign on real homeowners who had exchanged the intensity of city life for the calm of the coast. Through intimate interviews and emotive lifestyle photography, we captured the personal motivations behind each move. Each story was distilled into a single action driven headline, expressing the emotional shift from pace to pause, from noise to clarity.
The creative played on the contrast between fast moving New York City life and the restorative quiet of the Hamptons, positioning home not as an asset but as an extension of identity.
Executed across print, digital, video, social and a dedicated microsite, the campaign also launched Corcoran’s lifestyle blog, Inhabit. The work drove 25K social engagements at launch and achieved a click through rate 700 percent above industry benchmarks. More importantly, it repositioned Corcoran as a brand that understands emotion, aspiration and the personal meaning of home.
Live Who You Are
Making space personalThe Corcoran Group partnered with us to create a brand campaign targeting New York City professionals considering second homes in the Hamptons. The goal was to move beyond property features and pricing and instead humanize the decision of where and how people choose to live.
We centered the campaign on real homeowners who had exchanged the intensity of city life for the calm of the coast. Through intimate interviews and emotive lifestyle photography, we captured the personal motivations behind each move. Each story was distilled into a single action driven headline, expressing the emotional shift from pace to pause, from noise to clarity.
The creative played on the contrast between fast moving New York City life and the restorative quiet of the Hamptons, positioning home not as an asset but as an extension of identity.
Executed across print, digital, video, social and a dedicated microsite, the campaign also launched Corcoran’s lifestyle blog, Inhabit. The work drove 25K social engagements at launch and achieved a click through rate 700 percent above industry benchmarks. More importantly, it repositioned Corcoran as a brand that understands emotion, aspiration and the personal meaning of home.
TEAM
C42D, New York
RALLY & Co.
Bärbel Mieback
C42D, New York
RALLY & Co.
Bärbel Mieback
CAPABILITIES
- Brand storytelling and campaign development
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Campaign rollout across print, video and digital
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Interviews and casting
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Social content
- Microsite and blog launch