Copper FitKate Loves Copper Fit!
Bringing lifestyle credibility to performance wear with a global ambassador
Copper Fit, a performance wear brand traditionally known for its compression gear and utility-first messaging, set out to evolve its identity to speak more directly to women—and to the wellness-minded consumer. To lead this shift, actress and model Kate Upton was announced as the new brand ambassador, bringing both star power and lifestyle credibility to the campaign.
Our role was to help translate this partnership into a full-funnel, cross-platform brand experience. Working alongside the internal team, we adapted the Copper Fit brand to reflect a new era of recovery, empowerment, and style. From messaging and photography direction to social-first storytelling and holiday rollouts, we repositioned the brand to speak with emotional resonance and lifestyle appeal—without losing sight of its performance roots.
The campaign focused on Copper Fit’s fall and holiday 2018 collections and served as a critical step in building out the brand’s women’s category. Upton’s presence helped drive visibility, with over 8 million followers across her social channels. Our creative supported retail, digital, and broadcast touchpoints, ensuring brand consistency and consumer relevance throughout the journey.
Kate Loves Copper Fit!
Bringing lifestyle credibility to performance wear with a global ambassadorCopper Fit, a performance wear brand traditionally known for its compression gear and utility-first messaging, set out to evolve its identity to speak more directly to women—and to the wellness-minded consumer. To lead this shift, actress and model Kate Upton was announced as the new brand ambassador, bringing both star power and lifestyle credibility to the campaign.
Our role was to help translate this partnership into a full-funnel, cross-platform brand experience. Working alongside the internal team, we adapted the Copper Fit brand to reflect a new era of recovery, empowerment, and style. From messaging and photography direction to social-first storytelling and holiday rollouts, we repositioned the brand to speak with emotional resonance and lifestyle appeal—without losing sight of its performance roots.
The campaign focused on Copper Fit’s fall and holiday 2018 collections and served as a critical step in building out the brand’s women’s category. Upton’s presence helped drive visibility, with over 8 million followers across her social channels. Our creative supported retail, digital, and broadcast touchpoints, ensuring brand consistency and consumer relevance throughout the journey.
“I couldn’t be more excited to partner with Copper Fit! They are at the forefront of technology and advancements in active wear. Not only is their innovation cutting-edge, their fit and design are awesome, especially for my on-the-go lifestyle.” –Kate Upton
TEAM
Global Brands Group
Kate Upton
Yu Tsai
Global Brands Group
Kate Upton
Yu Tsai
SCOPE
Celebrity partnership rollout Campaign storytelling
Cross-platform creative
Retail
Social
Digital
Celebrity partnership rollout Campaign storytelling
Cross-platform creative
Retail
Social
Digital