Copper FitKate Loves Copper Fit!
Bringing lifestyle credibility to performance wear with a global ambassador
Copper Fit is a performance wear brand long associated with compression gear and utility-driven messaging. As the brand looked to expand its women’s business and connect with a more wellness-minded consumer, it needed to evolve beyond function and into lifestyle.
The introduction of Kate Upton as global brand ambassador marked a pivotal moment for the brand. Her presence brought instant visibility and credibility, helping Copper Fit speak to women through confidence, recovery and everyday performance rather than clinical benefit alone.
Working closely with the internal team, we led the creative translation of this partnership into a cohesive, full-funnel brand experience. The work spanned messaging, photography direction, social-first storytelling and seasonal campaign rollouts, all designed to reposition Copper Fit for a new era without losing its performance foundation.
The campaign supported the brand’s Fall and Holiday 2018 collections and played a key role in establishing Copper Fit’s women’s category. With Upton’s reach of more than 8 million followers, the work amplified awareness while ensuring consistency across retail, digital, social and broadcast touchpoints.
Kate Loves Copper Fit!
Bringing lifestyle credibility to performance wear with a global ambassadorCopper Fit is a performance wear brand long associated with compression gear and utility-driven messaging. As the brand looked to expand its women’s business and connect with a more wellness-minded consumer, it needed to evolve beyond function and into lifestyle.
The introduction of Kate Upton as global brand ambassador marked a pivotal moment for the brand. Her presence brought instant visibility and credibility, helping Copper Fit speak to women through confidence, recovery and everyday performance rather than clinical benefit alone.
Working closely with the internal team, we led the creative translation of this partnership into a cohesive, full-funnel brand experience. The work spanned messaging, photography direction, social-first storytelling and seasonal campaign rollouts, all designed to reposition Copper Fit for a new era without losing its performance foundation.
The campaign supported the brand’s Fall and Holiday 2018 collections and played a key role in establishing Copper Fit’s women’s category. With Upton’s reach of more than 8 million followers, the work amplified awareness while ensuring consistency across retail, digital, social and broadcast touchpoints.
I couldn’t be more excited to partner with Copper Fit! They are at the forefront of technology and advancements in active wear. Not only is their innovation cutting-edge, their fit and design are awesome, especially for my on-the-go lifestyle. –Kate Upton
TEAM
Global Brands Group, New York
Kate Upton
Yu Tsai
Global Brands Group, New York
Kate Upton
Yu Tsai
CAPABILITIES
- Brand repositioning and campaign direction
- Celebrity and ambassador partnership
- Story-led campaign development
- Cross-platform creative across retail, social and digital