https://designlisa.com designlisa.com Mon, 30 Jan 2023 20:13:20 +0000 https://designlisa.com en https://designlisa.com/Corcoran-Group Mon, 05 Sep 2022 19:28:17 +0000 designlisa.com https://designlisa.com/Corcoran-Group <img width="5334" height="2567" width_o="5334" height_o="2567" data-src="https://freight.cargo.site/t/original/i/0786495779273f8dc5b72f3bbbf63d5680f05f692e6b9cdbc8f62ee16df0d142/image-1.jpg" data-mid="152733921" border="0" src="https://freight.cargo.site/w/1000/i/0786495779273f8dc5b72f3bbbf63d5680f05f692e6b9cdbc8f62ee16df0d142/image-1.jpg" /> The Corcoran Group Live Who You AreMaking space personal The Corcoran Group partnered with us to create a brand campaign targeting New York City professionals considering second homes in the Hamptons. The goal was to move beyond property features and pricing and instead humanize the decision of where and how people choose to live. We centered the campaign on real homeowners who had exchanged the intensity of city life for the calm of the coast. Through intimate interviews and emotive lifestyle photography, we captured the personal motivations behind each move. Each story was distilled into a single action driven headline, expressing the emotional shift from pace to pause, from noise to clarity. The creative played on the contrast between fast moving New York City life and the restorative quiet of the Hamptons, positioning home not as an asset but as an extension of identity. Executed across print, digital, video, social and a dedicated microsite, the campaign also launched Corcoran’s lifestyle blog, Inhabit. The work drove 25K social engagements at launch and achieved a click through rate 700 percent above industry benchmarks. More importantly, it repositioned Corcoran as a brand that understands emotion, aspiration and the personal meaning of home. <img width="1500" height="983" width_o="1500" height_o="983" data-src="https://freight.cargo.site/t/original/i/c5a8e0d803f4f2592ac9e448d8e655ae28614f2807d09a6525a602939b3031cf/Corcoran_posters_1500px.jpg" data-mid="152156435" border="0" src="https://freight.cargo.site/w/1000/i/c5a8e0d803f4f2592ac9e448d8e655ae28614f2807d09a6525a602939b3031cf/Corcoran_posters_1500px.jpg" /> <img width="2250" height="2250" width_o="2250" height_o="2250" data-src="https://freight.cargo.site/t/original/i/56a53994f2a25f5e5d59d9d02cb14ce63225ef97e898bc7038e13b4b6050a113/Instagram-mockups-01.png" data-mid="152156458" border="0" src="https://freight.cargo.site/w/1000/i/56a53994f2a25f5e5d59d9d02cb14ce63225ef97e898bc7038e13b4b6050a113/Instagram-mockups-01.png" /> <img width="2250" height="2250" width_o="2250" height_o="2250" data-src="https://freight.cargo.site/t/original/i/e3ce1ed76e0adf24141dd2bd8400b19bb24eb7a0bc42ac6418f8e07ff46a889a/Instagram-mockups-02.png" data-mid="152156459" border="0" src="https://freight.cargo.site/w/1000/i/e3ce1ed76e0adf24141dd2bd8400b19bb24eb7a0bc42ac6418f8e07ff46a889a/Instagram-mockups-02.png" /> <img width="2250" height="2250" width_o="2250" height_o="2250" data-src="https://freight.cargo.site/t/original/i/6c76633de332697840938b1dd82a6defa8949d897f035834f8fdd5f17ea1935f/Instagram-mockups-03.png" data-mid="152156460" border="0" src="https://freight.cargo.site/w/1000/i/6c76633de332697840938b1dd82a6defa8949d897f035834f8fdd5f17ea1935f/Instagram-mockups-03.png" /> <img width="2250" height="2250" width_o="2250" height_o="2250" data-src="https://freight.cargo.site/t/original/i/b2adecf5b442397bc964bf26fcdba61a18eb23690d12d4814c52576bcef75750/Instagram-mockups-04.png" data-mid="152156461" border="0" src="https://freight.cargo.site/w/1000/i/b2adecf5b442397bc964bf26fcdba61a18eb23690d12d4814c52576bcef75750/Instagram-mockups-04.png" /> <img width="2250" height="2250" width_o="2250" height_o="2250" data-src="https://freight.cargo.site/t/original/i/d03849d8c6cdd0a835bd7b2571d7de01ea22937244d21c0a4a73e04da53b04b4/Instagram-mockups-06.png" data-mid="152156463" border="0" src="https://freight.cargo.site/w/1000/i/d03849d8c6cdd0a835bd7b2571d7de01ea22937244d21c0a4a73e04da53b04b4/Instagram-mockups-06.png" /> <img width="2250" height="2250" width_o="2250" height_o="2250" data-src="https://freight.cargo.site/t/original/i/ecf2b36b46811edcc322a25984de8b24c239e084dff3eecff146f6ce362eb531/Instagram-mockups-07.png" data-mid="152156464" border="0" src="https://freight.cargo.site/w/1000/i/ecf2b36b46811edcc322a25984de8b24c239e084dff3eecff146f6ce362eb531/Instagram-mockups-07.png" /> <img width="2250" height="2250" width_o="2250" height_o="2250" data-src="https://freight.cargo.site/t/original/i/775317545ed29c4070692501ab0198dc12b220a934ae787810bd7756b00e077f/Instagram-mockups-08.png" data-mid="152156465" border="0" src="https://freight.cargo.site/w/1000/i/775317545ed29c4070692501ab0198dc12b220a934ae787810bd7756b00e077f/Instagram-mockups-08.png" /> <img width="2250" height="2250" width_o="2250" height_o="2250" data-src="https://freight.cargo.site/t/original/i/6f3830afd4642814ad3ba4f7c0c5029da6ec0fd5f92381a673222047a4d2da6b/Instagram-mockups-09.png" data-mid="152156466" border="0" src="https://freight.cargo.site/w/1000/i/6f3830afd4642814ad3ba4f7c0c5029da6ec0fd5f92381a673222047a4d2da6b/Instagram-mockups-09.png" /> <img width="2398" height="1450" width_o="2398" height_o="1450" data-src="https://freight.cargo.site/t/original/i/455e1c31087d24d5940bcad0498c7dbce7ca0bf9eac1e20bc8fcfee74749ed97/image-4.jpg" data-mid="152156454" border="0" src="https://freight.cargo.site/w/1000/i/455e1c31087d24d5940bcad0498c7dbce7ca0bf9eac1e20bc8fcfee74749ed97/image-4.jpg" /> <img width="2398" height="1450" width_o="2398" height_o="1450" data-src="https://freight.cargo.site/t/original/i/dca8a33ff08bcd4ef8ad5883e52fe158204f76a5cc41b07b98eba47e512ff7c3/image-2.jpg" data-mid="152156456" border="0" src="https://freight.cargo.site/w/1000/i/dca8a33ff08bcd4ef8ad5883e52fe158204f76a5cc41b07b98eba47e512ff7c3/image-2.jpg" /> <img width="2398" height="1450" width_o="2398" height_o="1450" data-src="https://freight.cargo.site/t/original/i/e3e3e4ef70a973da19ba154fdecb135a5e0f73ea6981868f74bfa1a4e8d5e9b1/image-3.jpg" data-mid="152156455" border="0" src="https://freight.cargo.site/w/1000/i/e3e3e4ef70a973da19ba154fdecb135a5e0f73ea6981868f74bfa1a4e8d5e9b1/image-3.jpg" /> <img width="2398" height="1450" width_o="2398" height_o="1450" data-src="https://freight.cargo.site/t/original/i/a0a6ee193078c7b5ee15566b00a7e857f73a4052b16ae3589cf4b31b0294b81c/image-1.jpg" data-mid="152156457" border="0" src="https://freight.cargo.site/w/1000/i/a0a6ee193078c7b5ee15566b00a7e857f73a4052b16ae3589cf4b31b0294b81c/image-1.jpg" /> <img width="1500" height="983" width_o="1500" height_o="983" data-src="https://freight.cargo.site/t/original/i/ad6b2a55b4cdf7839d188eb5a3fd33c28c3a1070c8a3b5046d6df5e48f0db10c/Corcoran_web_1500px.jpg" data-mid="152156436" border="0" src="https://freight.cargo.site/w/1000/i/ad6b2a55b4cdf7839d188eb5a3fd33c28c3a1070c8a3b5046d6df5e48f0db10c/Corcoran_web_1500px.jpg" /> <img width="1500" height="983" width_o="1500" height_o="983" data-src="https://freight.cargo.site/t/original/i/bbcf0bf8ca3ec31ddc62b4cf78f09aa3d68caa4084591211bbfbcc18c7041839/Gregory_image_1500px.jpg" data-mid="152733843" border="0" src="https://freight.cargo.site/w/1000/i/bbcf0bf8ca3ec31ddc62b4cf78f09aa3d68caa4084591211bbfbcc18c7041839/Gregory_image_1500px.jpg" /> <img width="1500" height="983" width_o="1500" height_o="983" data-src="https://freight.cargo.site/t/original/i/b7c6552166d2be097350386adad71d11b0f629832d387de0325a975f1e90602a/Davidsson_image_2_1500px.jpg" data-mid="152156439" border="0" src="https://freight.cargo.site/w/1000/i/b7c6552166d2be097350386adad71d11b0f629832d387de0325a975f1e90602a/Davidsson_image_2_1500px.jpg" /> <img width="446" height="671" width_o="446" height_o="671" data-src="https://freight.cargo.site/t/original/i/7438e3bccaf45021f39bcf44cb0da3556e75bed9655eb652cbfc93918f07d362/image-1.jpg" data-mid="152156444" border="0" src="https://freight.cargo.site/w/446/i/7438e3bccaf45021f39bcf44cb0da3556e75bed9655eb652cbfc93918f07d362/image-1.jpg" /> <img width="446" height="671" width_o="446" height_o="671" data-src="https://freight.cargo.site/t/original/i/9f35f0e19ce1e942a401c6293333912792e665c622379d4ce7da0ebc4cbc14b3/image-2.jpg" data-mid="152156445" border="0" src="https://freight.cargo.site/w/446/i/9f35f0e19ce1e942a401c6293333912792e665c622379d4ce7da0ebc4cbc14b3/image-2.jpg" /> <img width="446" height="671" width_o="446" height_o="671" data-src="https://freight.cargo.site/t/original/i/890e4af3839f51ea899f1e9dade8311706c44ac1bd9c441e9a7ee933f15c95af/image-3.jpg" data-mid="152156446" border="0" src="https://freight.cargo.site/w/446/i/890e4af3839f51ea899f1e9dade8311706c44ac1bd9c441e9a7ee933f15c95af/image-3.jpg" /> TEAMC42D, New York RALLY &amp; Co. Bärbel Mieback CAPABILITIES Brand storytelling and campaign development Campaign rollout across print, video and digital Interviews and casting Social content Microsite and blog launch ︎︎︎ https://designlisa.com/Shazam-for-Brands Sat, 26 Feb 2022 16:11:19 +0000 designlisa.com https://designlisa.com/Shazam-for-Brands <img width="1280" height="616" width_o="1280" height_o="616" data-src="https://freight.cargo.site/t/original/i/35b97f794518c7c9b50c1d40358db3e4cf5777e71144d870522a99880e2a3395/image_2.jpg" data-mid="134734399" border="0" src="https://freight.cargo.site/w/1000/i/35b97f794518c7c9b50c1d40358db3e4cf5777e71144d870522a99880e2a3395/image_2.jpg" /> ShazamShazam for BrandsConnecting global audiences with the world's biggest advertisers Known globally for identifying music in seconds, Shazam set out to bring that same sense of immediacy and clarity to advertising. Shazam for Brands was created to give marketers intuitive access to data, insights and audience engagement at scale. We partnered with the Shazam team to refine the platform’s positioning and elevate how the product was presented to global advertising partners. The work began with a full audit of existing sales and marketing materials to identify gaps in clarity, consistency and narrative. From there, we reshaped the brand story and built a refreshed design and storytelling system that could flex across regions, teams and use cases. The work included an 80-page brand guide, modular presentation templates, narrative frameworks and a visual identity system anchored in Shazam’s signature animated concentric rings. The result was a dynamic and cohesive toolkit that aligned internal teams and gave advertisers a clearer, more compelling way to engage with the Shazam for Brands platform. The system rolled out globally and was met with strong adoption and positive response from both internal stakeholders and external partners. <img width="3700" height="2083" width_o="3700" height_o="2083" data-src="https://freight.cargo.site/t/original/i/4d4db0cd177f77f0ab8e5afbb34a21a43e63f4b2511830f694f6cfe38bedfbbd/1-TapInto.jpg" data-mid="134734374" border="0" src="https://freight.cargo.site/w/1000/i/4d4db0cd177f77f0ab8e5afbb34a21a43e63f4b2511830f694f6cfe38bedfbbd/1-TapInto.jpg" /> <img width="3501" height="1965" width_o="3501" height_o="1965" data-src="https://freight.cargo.site/t/original/i/3c1f16a119d3f2385f8203189ea783a720263a21483f84662a5c48a95f7e1a49/image_5.jpg" data-mid="134736310" border="0" src="https://freight.cargo.site/w/1000/i/3c1f16a119d3f2385f8203189ea783a720263a21483f84662a5c48a95f7e1a49/image_5.jpg" /> <img width="3501" height="1965" width_o="3501" height_o="1965" data-src="https://freight.cargo.site/t/original/i/39f2a8234c4d943835e4839a23b5e7bdd78a2fa548ca083c577d0571db475537/Poster2.jpeg" data-mid="134732387" border="0" src="https://freight.cargo.site/w/1000/i/39f2a8234c4d943835e4839a23b5e7bdd78a2fa548ca083c577d0571db475537/Poster2.jpeg" /> <img width="1984" height="492" width_o="1984" height_o="492" data-src="https://freight.cargo.site/t/original/i/7724c2cbfda8afa14d6ecb9ce891da95ff68197a8eacf6c5935c9bdd9d0bc6c2/Screen-Shot-2018-08-17-at-9.50.32-AM.png" data-mid="134732397" border="0" src="https://freight.cargo.site/w/1000/i/7724c2cbfda8afa14d6ecb9ce891da95ff68197a8eacf6c5935c9bdd9d0bc6c2/Screen-Shot-2018-08-17-at-9.50.32-AM.png" /> <img width="4000" height="2649" width_o="4000" height_o="2649" data-src="https://freight.cargo.site/t/original/i/a7180097f3c4db2bada53b588484b733097b5f2163d2c47ac82bd8f711d03cff/Color.jpeg" data-mid="134732381" border="0" src="https://freight.cargo.site/w/1000/i/a7180097f3c4db2bada53b588484b733097b5f2163d2c47ac82bd8f711d03cff/Color.jpeg" /> <img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/1f83c9deee3da8dff58f29812a82289427473aabf0c456d1b017abce8ad760a4/Shazam_for_Brands-Identity_Guidelines-v1.1-57.png" data-mid="134732569" border="0" src="https://freight.cargo.site/w/1000/i/1f83c9deee3da8dff58f29812a82289427473aabf0c456d1b017abce8ad760a4/Shazam_for_Brands-Identity_Guidelines-v1.1-57.png" /> <img width="4000" height="2247" width_o="4000" height_o="2247" data-src="https://freight.cargo.site/t/original/i/2970b8f471816ec09a50b4e8931fdbd3c599fa7237d22c95964729d20b2de411/C42D-Shazam-Brand-Identity-Typography.jpeg" data-mid="134732380" border="0" src="https://freight.cargo.site/w/1000/i/2970b8f471816ec09a50b4e8931fdbd3c599fa7237d22c95964729d20b2de411/C42D-Shazam-Brand-Identity-Typography.jpeg" /> <img width="3800" height="2138" width_o="3800" height_o="2138" data-src="https://freight.cargo.site/t/original/i/2941023c7787064338488ef02854a24ca23c47af96c6c3a3135fbd3d2f55ffe2/Shazam_for_Brands-Identity_Guidelines-v1.1-30.jpg" data-mid="134732530" border="0" src="https://freight.cargo.site/w/1000/i/2941023c7787064338488ef02854a24ca23c47af96c6c3a3135fbd3d2f55ffe2/Shazam_for_Brands-Identity_Guidelines-v1.1-30.jpg" /> <img width="3501" height="1965" width_o="3501" height_o="1965" data-src="https://freight.cargo.site/t/original/i/a3092fc1298bfcc1820597f4d10d97468142e4b845b839b9a45d8f3e6388aabd/image_4.jpg" data-mid="134736313" border="0" src="https://freight.cargo.site/w/1000/i/a3092fc1298bfcc1820597f4d10d97468142e4b845b839b9a45d8f3e6388aabd/image_4.jpg" /> <img width="3501" height="1965" width_o="3501" height_o="1965" data-src="https://freight.cargo.site/t/original/i/56ef157ebea28ee829af671d6a59830edbf302e7710ff6815ebceafa61463c4d/image_3.jpg" data-mid="134736317" border="0" src="https://freight.cargo.site/w/1000/i/56ef157ebea28ee829af671d6a59830edbf302e7710ff6815ebceafa61463c4d/image_3.jpg" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/e5d47230f20f71ac16a6bc5886c9584c2158499d94f13c9c875a8c36fea159fd/1-Data.jpeg" data-mid="134732595" border="0" src="https://freight.cargo.site/w/1000/i/e5d47230f20f71ac16a6bc5886c9584c2158499d94f13c9c875a8c36fea159fd/1-Data.jpeg" /> <img width="2400" height="1349" width_o="2400" height_o="1349" data-src="https://freight.cargo.site/t/original/i/20c5557a8549cfda45cd6646219a6e6cbeb3cd17e63801d823bcf07982481ffc/C42D-Shazam-Brand-Identity-Stationery.jpeg" data-mid="134732373" border="0" src="https://freight.cargo.site/w/1000/i/20c5557a8549cfda45cd6646219a6e6cbeb3cd17e63801d823bcf07982481ffc/C42D-Shazam-Brand-Identity-Stationery.jpeg" /> <img width="3501" height="1967" width_o="3501" height_o="1967" data-src="https://freight.cargo.site/t/original/i/a6b958a0b5b7661111ac5d4ab197b5af3885eeebec065ad422501fe90004f83c/Swag.jpeg" data-mid="134732582" border="0" src="https://freight.cargo.site/w/1000/i/a6b958a0b5b7661111ac5d4ab197b5af3885eeebec065ad422501fe90004f83c/Swag.jpeg" /> TEAM C42D, New York CAPABILITIESBrand evolution and positioningDesign systems and visual storytellingSales enablement platforms and templates Global rollout https://designlisa.com/YouTube Fri, 26 Aug 2022 23:36:52 +0000 designlisa.com https://designlisa.com/YouTube <img width="5334" height="2567" width_o="5334" height_o="2567" data-src="https://freight.cargo.site/t/original/i/a269f0b7e90717d47f86d1bf6e0b455190670784ef29843e9ea465f362abb03f/image-4.jpg" data-mid="151678214" border="0" src="https://freight.cargo.site/w/1000/i/a269f0b7e90717d47f86d1bf6e0b455190670784ef29843e9ea465f362abb03f/image-4.jpg" /> YouTubeWhere we find out we’re one of manyAdapting a global brand idea for local agency and brand audiences YouTube’s global narrative celebrates the deeply personal and often universal ways people connect through video. The platform set out to bring that thinking to life for a U.S. campaign aimed at ad agencies and brand marketers. In partnership with R/GA, Anomaly and Kornhaber Brown, we led the adaptation of YouTube’s global brand idea for a New York audience. The challenge was to translate a powerful but abstract concept into localized creative that would resonate with media-savvy, time-poor creatives in the city’s agency corridors. My role focused on maintaining brand integrity while shaping executions that felt culturally specific and contextually relevant. The work spanned six-second bumper ads, social content and out-of-home placements positioned near key agency hubs. Each execution was designed to speak the language of its audience, balancing YouTube’s playful tone with clarity, consistency and visual discipline. The result was a cohesive local expression of a global idea that reinforced YouTube’s role as a platform for shared discovery and connection. <img width="3750" height="6341" width_o="3750" height_o="6341" data-src="https://freight.cargo.site/t/original/i/b2f4fd1627ac6acf9c3e375ac78ad23a326c1f3d22070b1cd653bc9188e571b8/YouTube_OOH-x3-NEW-03.png" data-mid="151675853" border="0" src="https://freight.cargo.site/w/1000/i/b2f4fd1627ac6acf9c3e375ac78ad23a326c1f3d22070b1cd653bc9188e571b8/YouTube_OOH-x3-NEW-03.png" /> <img width="3750" height="6341" width_o="3750" height_o="6341" data-src="https://freight.cargo.site/t/original/i/0b8a68995a7cffaf7ad218c661f0847cc0251cce1644c9d677b41a450b027677/YouTube_OOH-x3-NEW-01.png" data-mid="151675845" border="0" src="https://freight.cargo.site/w/1000/i/0b8a68995a7cffaf7ad218c661f0847cc0251cce1644c9d677b41a450b027677/YouTube_OOH-x3-NEW-01.png" /> <img width="3750" height="6341" width_o="3750" height_o="6341" data-src="https://freight.cargo.site/t/original/i/e9fe54527230fd6608927b178b3d0b9c2ccee8be9681b331843c71dbb96c7cde/YouTube_OOH-x3-NEW-02.png" data-mid="151675850" border="0" src="https://freight.cargo.site/w/1000/i/e9fe54527230fd6608927b178b3d0b9c2ccee8be9681b331843c71dbb96c7cde/YouTube_OOH-x3-NEW-02.png" /> <img width="5334" height="2567" width_o="5334" height_o="2567" data-src="https://freight.cargo.site/t/original/i/38fca24ed957b22a13228c13371dc0d5c58e9f204dc7e5895e2c361ff96f9f13/image-1.jpg" data-mid="151676933" border="0" src="https://freight.cargo.site/w/1000/i/38fca24ed957b22a13228c13371dc0d5c58e9f204dc7e5895e2c361ff96f9f13/image-1.jpg" /> <img width="5334" height="2567" width_o="5334" height_o="2567" data-src="https://freight.cargo.site/t/original/i/62c7eb453d8e0f94c187f8bfc1996c8848904688d330a7da7f0a2b62b9ad6f20/image-2.jpg" data-mid="151676946" border="0" src="https://freight.cargo.site/w/1000/i/62c7eb453d8e0f94c187f8bfc1996c8848904688d330a7da7f0a2b62b9ad6f20/image-2.jpg" /> <img width="5334" height="2567" width_o="5334" height_o="2567" data-src="https://freight.cargo.site/t/original/i/9b3e4002bdb4f15037551af167620566bc32f718608e8a4bec94e31e0231091e/image-3.jpg" data-mid="151676955" border="0" src="https://freight.cargo.site/w/1000/i/9b3e4002bdb4f15037551af167620566bc32f718608e8a4bec94e31e0231091e/image-3.jpg" /> TEAM C42D, New York R/GA, New York Anolmaly, New York Kornhaber Brown, New York YOUTUBERS Jackie Aina Lucas B Gigi Gorgeous J.Views Tom Fletcher Dude Perfect CAPABILITIESGlobal brand adaptationCross-channel implementationShort-form video and social contentAgency collaboration https://designlisa.com/Cuebiq Fri, 22 Apr 2022 20:36:24 +0000 designlisa.com https://designlisa.com/Cuebiq <img width="5334" height="2567" width_o="5334" height_o="2567" data-src="https://freight.cargo.site/t/original/i/7a60a21c83f262cb59fc7aa4ad9367fe5fce4dccc9303e4625fffe31f0067283/image_24.jpg" data-mid="152734664" border="0" src="https://freight.cargo.site/w/1000/i/7a60a21c83f262cb59fc7aa4ad9367fe5fce4dccc9303e4625fffe31f0067283/image_24.jpg" /> CuebiqIntelligence in Action Repositioning a data-driven startup for market leadership Cuebiq is a location intelligence company that helps brands understand the offline consumer journey through privacy-compliant, real-time data. Following a significant funding round, the company needed to evolve from early-stage disruptor into a confident market leader while preserving the values that fueled its growth. We partnered with Cuebiq to lead a full brand transformation, redefining its positioning, visual identity, messaging and digital experience to reflect its new scale and ambition. Our discovery phase focused on differentiation in a crowded, technology-led market. We identified an opportunity to bring humanity into intelligence, positioning Cuebiq as a brand that balances data rigor with clarity, empathy and real-world understanding. The refreshed identity introduced a custom logotype designed to convey approachability and momentum, supported by a cohesive design system spanning color, typography, iconography and UI components. In parallel, we restructured the website, clarified product narratives and developed messaging frameworks tailored to Cuebiq’s key audiences including marketers, partners and investors. We also created the tagline Intelligence in Action to clearly express the brand’s purpose and impact. The brand rollout and site relaunch delivered immediate results, including a 97 percent increase in traffic, a successful $27M Series B funding round and expansion into new offices on both coasts. <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/e04611d45cf166d6f5f816428587341aaf9a8ff71cf0e58f020f2b3766086a3e/image_4.jpeg" data-mid="140419385" border="0" src="https://freight.cargo.site/w/1000/i/e04611d45cf166d6f5f816428587341aaf9a8ff71cf0e58f020f2b3766086a3e/image_4.jpeg" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/f221c6d0a8963b51da92209d9ada35d6ea4d636038c6c44aec9ad9bae4dbe564/image_3.jpeg" data-mid="140419384" border="0" src="https://freight.cargo.site/w/1000/i/f221c6d0a8963b51da92209d9ada35d6ea4d636038c6c44aec9ad9bae4dbe564/image_3.jpeg" /> <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/7936a875227693fa96a5af595b673136d7b6fb58beb8b25e30e77eb9e7136eba/image_5.jpeg" data-mid="140419386" border="0" src="https://freight.cargo.site/w/1000/i/7936a875227693fa96a5af595b673136d7b6fb58beb8b25e30e77eb9e7136eba/image_5.jpeg" /> <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/efb0334a07fad34d7ad126c1292230f5755c604cfeda303d4093cd6f8504e663/Image_6.jpeg" data-mid="140419387" border="0" src="https://freight.cargo.site/w/1000/i/efb0334a07fad34d7ad126c1292230f5755c604cfeda303d4093cd6f8504e663/Image_6.jpeg" /> <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/a669ca91e2f6694a4b524e81ab7aab829aa8b8f8278240dfa56b0ee325692065/Image_7.jpeg" data-mid="140419388" border="0" src="https://freight.cargo.site/w/1000/i/a669ca91e2f6694a4b524e81ab7aab829aa8b8f8278240dfa56b0ee325692065/Image_7.jpeg" /> <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/0f52bf8b10d74e2aed1205febb0438e691f99e5234a548a76aac85a153c6ffb5/Image_8.jpeg" data-mid="140419389" border="0" src="https://freight.cargo.site/w/1000/i/0f52bf8b10d74e2aed1205febb0438e691f99e5234a548a76aac85a153c6ffb5/Image_8.jpeg" /> <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/45928e9ff9d20619f9da933f880d233ab083ce38a9d1bad046b24fde026deac1/Image_9.jpeg" data-mid="140419390" border="0" src="https://freight.cargo.site/w/1000/i/45928e9ff9d20619f9da933f880d233ab083ce38a9d1bad046b24fde026deac1/Image_9.jpeg" /> <img width="1800" height="1000" width_o="1800" height_o="1000" data-src="https://freight.cargo.site/t/original/i/9959f9613d55bc644d5bbd6a1d7451a5d65fd44d9bd17e8e3ec469763c9bb6dc/Image_17.jpeg" data-mid="140419399" border="0" src="https://freight.cargo.site/w/1000/i/9959f9613d55bc644d5bbd6a1d7451a5d65fd44d9bd17e8e3ec469763c9bb6dc/Image_17.jpeg" /> <img width="1800" height="996" width_o="1800" height_o="996" data-src="https://freight.cargo.site/t/original/i/aff86460efe93e8e91f67ad9a6850c84439fb1306c96928c6e25f9e414a43d37/Image_11.jpeg" data-mid="140419392" border="0" src="https://freight.cargo.site/w/1000/i/aff86460efe93e8e91f67ad9a6850c84439fb1306c96928c6e25f9e414a43d37/Image_11.jpeg" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/b92e78f259b66cf1b8c0642e2a4cf815f31a6c0318316b49ff3f5dc78341a9a2/Image_10.jpeg" data-mid="140419391" border="0" src="https://freight.cargo.site/w/1000/i/b92e78f259b66cf1b8c0642e2a4cf815f31a6c0318316b49ff3f5dc78341a9a2/Image_10.jpeg" /> <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/22f372b22bf72af1fb21146ed79df57ad24e2797ddcd09e7cc2133608a1f9119/Image_12.jpeg" data-mid="140419393" border="0" src="https://freight.cargo.site/w/1000/i/22f372b22bf72af1fb21146ed79df57ad24e2797ddcd09e7cc2133608a1f9119/Image_12.jpeg" /> <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/4b2b7f9906698d3491f370da67ae5598c2acacc5ac23a16a7882a549d1cf071a/Image_13.jpeg" data-mid="140419395" border="0" src="https://freight.cargo.site/w/1000/i/4b2b7f9906698d3491f370da67ae5598c2acacc5ac23a16a7882a549d1cf071a/Image_13.jpeg" /> <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/112ceffb925a7250dcc1489ddffd930692fc56ae3d00ed07f35a52b9d2db99e7/Image_16.jpeg" data-mid="140419398" border="0" src="https://freight.cargo.site/w/1000/i/112ceffb925a7250dcc1489ddffd930692fc56ae3d00ed07f35a52b9d2db99e7/Image_16.jpeg" /> <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/cae8bf0d5836f14974b23e04932d85ce809fe29ea3535c361c9e366d6aaa5f36/Image_14.jpeg" data-mid="140419396" border="0" src="https://freight.cargo.site/w/1000/i/cae8bf0d5836f14974b23e04932d85ce809fe29ea3535c361c9e366d6aaa5f36/Image_14.jpeg" /> <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/e205d684d1890a4825f35b55b6b268a15e0429ca09bbe7795907a87f457da11f/Image_15.jpeg" data-mid="140419397" border="0" src="https://freight.cargo.site/w/1000/i/e205d684d1890a4825f35b55b6b268a15e0429ca09bbe7795907a87f457da11f/Image_15.jpeg" /> TEAM C42D, New York CAPABILITIES Brand strategy and positioningBrand identity systemsNarrative and messaging developmentDigital platform and website redesignProduct storytelling and value propositionsBrand rollout and growth support https://designlisa.com/Copper-Fit Mon, 30 Jan 2023 20:13:20 +0000 designlisa.com https://designlisa.com/Copper-Fit <img width="5334" height="2567" width_o="5334" height_o="2567" data-src="https://freight.cargo.site/t/original/i/35adec3637205c5d76db4d1f9aea94a3960a7f7907eb0dbcde12039646e1ba95/Image_20.jpg" data-mid="166688785" border="0" src="https://freight.cargo.site/w/1000/i/35adec3637205c5d76db4d1f9aea94a3960a7f7907eb0dbcde12039646e1ba95/Image_20.jpg" /> Copper FitKate Loves Copper Fit!Bringing lifestyle credibility to performance wear with a global ambassadorCopper Fit is a performance wear brand long associated with compression gear and utility-driven messaging. As the brand looked to expand its women’s business and connect with a more wellness-minded consumer, it needed to evolve beyond function and into lifestyle. The introduction of Kate Upton as global brand ambassador marked a pivotal moment for the brand. Her presence brought instant visibility and credibility, helping Copper Fit speak to women through confidence, recovery and everyday performance rather than clinical benefit alone. Working closely with the internal team, we led the creative translation of this partnership into a cohesive, full-funnel brand experience. The work spanned messaging, photography direction, social-first storytelling and seasonal campaign rollouts, all designed to reposition Copper Fit for a new era without losing its performance foundation. The campaign supported the brand’s Fall and Holiday 2018 collections and played a key role in establishing Copper Fit’s women’s category. With Upton’s reach of more than 8 million followers, the work amplified awareness while ensuring consistency across retail, digital, social and broadcast touchpoints. <img width="1000" height="668" width_o="1000" height_o="668" data-src="https://freight.cargo.site/t/original/i/d63783afc34adcdc9896ebaa70e4f237163bfcb2c3fb931fee1b244a8078c22e/Image_4.jpg" data-mid="166689060" border="0" src="https://freight.cargo.site/w/1000/i/d63783afc34adcdc9896ebaa70e4f237163bfcb2c3fb931fee1b244a8078c22e/Image_4.jpg" /> <img width="900" height="900" width_o="900" height_o="900" data-src="https://freight.cargo.site/t/original/i/7ec368e5ded26ddd2ee95678f6ca4ed633bdd6c26b0148e5fd6c3c35a59e0713/Image_23.jpg" data-mid="166696608" border="0" src="https://freight.cargo.site/w/900/i/7ec368e5ded26ddd2ee95678f6ca4ed633bdd6c26b0148e5fd6c3c35a59e0713/Image_23.jpg" /> <img width="900" height="900" width_o="900" height_o="900" data-src="https://freight.cargo.site/t/original/i/3b10db8200004cfe45d56f126ab85654c37722e32d01ddf5881db32a83ee25f5/Image_26.jpg" data-mid="166696614" border="0" src="https://freight.cargo.site/w/900/i/3b10db8200004cfe45d56f126ab85654c37722e32d01ddf5881db32a83ee25f5/Image_26.jpg" /> <img width="900" height="900" width_o="900" height_o="900" data-src="https://freight.cargo.site/t/original/i/720ed993f8882a443b08e00fd0aebce5b6ff95d1c3d0358902d6adc8dc7ee45a/Image_24.jpg" data-mid="166696630" border="0" src="https://freight.cargo.site/w/900/i/720ed993f8882a443b08e00fd0aebce5b6ff95d1c3d0358902d6adc8dc7ee45a/Image_24.jpg" /> <img width="900" height="900" width_o="900" height_o="900" data-src="https://freight.cargo.site/t/original/i/bc17041eec7729425fac47e08493a264fbdace96eb986d9d86fa7e712e448063/Image_33.jpg" data-mid="166696631" border="0" src="https://freight.cargo.site/w/900/i/bc17041eec7729425fac47e08493a264fbdace96eb986d9d86fa7e712e448063/Image_33.jpg" /> <img width="900" height="900" width_o="900" height_o="900" data-src="https://freight.cargo.site/t/original/i/eae3a458c4107bae56c1837a67ada6d56db0fc47aabec156e185d5ba1fb0aba6/Image_36.jpg" data-mid="166702704" border="0" src="https://freight.cargo.site/w/900/i/eae3a458c4107bae56c1837a67ada6d56db0fc47aabec156e185d5ba1fb0aba6/Image_36.jpg" /> <img width="900" height="900" width_o="900" height_o="900" data-src="https://freight.cargo.site/t/original/i/004f13fba1fadd5fcd79a24712139b5df99f2ee72450650c04ba767da2373229/Image_32.jpg" data-mid="166696640" border="0" src="https://freight.cargo.site/w/900/i/004f13fba1fadd5fcd79a24712139b5df99f2ee72450650c04ba767da2373229/Image_32.jpg" /> <img width="900" height="900" width_o="900" height_o="900" data-src="https://freight.cargo.site/t/original/i/8d57a31b423225758fa56acf278ed077f4e5c8a5a6092274d7d5f92c5aaee52e/Image_35.jpg" data-mid="166696951" border="0" src="https://freight.cargo.site/w/900/i/8d57a31b423225758fa56acf278ed077f4e5c8a5a6092274d7d5f92c5aaee52e/Image_35.jpg" /> <img width="899" height="899" width_o="899" height_o="899" data-src="https://freight.cargo.site/t/original/i/28ebd96717df04a11c55bb255ab2e77945b8f18f4eb90b61336f5002f2c592f8/Screen-Shot-2023-01-30-at-14.57.28.png" data-mid="166696746" border="0" src="https://freight.cargo.site/w/899/i/28ebd96717df04a11c55bb255ab2e77945b8f18f4eb90b61336f5002f2c592f8/Screen-Shot-2023-01-30-at-14.57.28.png" /> <img width="900" height="898" width_o="900" height_o="898" data-src="https://freight.cargo.site/t/original/i/96fdd1ad94e0a1123ff6d8c48e8faccdda2cd6bc5b5a001e1ac0b7973619cb34/Screen-Shot-2023-01-30-at-14.56.55.png" data-mid="166696748" border="0" src="https://freight.cargo.site/w/900/i/96fdd1ad94e0a1123ff6d8c48e8faccdda2cd6bc5b5a001e1ac0b7973619cb34/Screen-Shot-2023-01-30-at-14.56.55.png" /> I couldn’t be more excited to partner with Copper Fit! They are at the forefront of technology and advancements in active wear. Not only is their innovation cutting-edge, their fit and design are awesome, especially for my on-the-go lifestyle.&nbsp; –Kate Upton <img width="1000" height="667" width_o="1000" height_o="667" data-src="https://freight.cargo.site/t/original/i/05db415a51cf175133c85299b0146718b106ea860745744f95a2c94912072469/Image_5.jpg" data-mid="166689061" border="0" src="https://freight.cargo.site/w/1000/i/05db415a51cf175133c85299b0146718b106ea860745744f95a2c94912072469/Image_5.jpg" /> <img width="1000" height="667" width_o="1000" height_o="667" data-src="https://freight.cargo.site/t/original/i/98dcc6bb407a1b84655eca141b4aca160c6670c6fc01b0a03faaf4093df2644c/Image_17.jpg" data-mid="166689073" border="0" src="https://freight.cargo.site/w/1000/i/98dcc6bb407a1b84655eca141b4aca160c6670c6fc01b0a03faaf4093df2644c/Image_17.jpg" /> <img width="1000" height="668" width_o="1000" height_o="668" data-src="https://freight.cargo.site/t/original/i/c4a1ed2e3f03b59773344f8c2d68f54d70a948ae050f44909c04bb2c04f94487/Image_7.jpg" data-mid="166689063" border="0" src="https://freight.cargo.site/w/1000/i/c4a1ed2e3f03b59773344f8c2d68f54d70a948ae050f44909c04bb2c04f94487/Image_7.jpg" /> <img width="1000" height="667" width_o="1000" height_o="667" data-src="https://freight.cargo.site/t/original/i/afef9c298f12257c827d45484663363753c176f3d7e5aa2331fc715b35b4d3b2/Image_8.jpg" data-mid="166689064" border="0" src="https://freight.cargo.site/w/1000/i/afef9c298f12257c827d45484663363753c176f3d7e5aa2331fc715b35b4d3b2/Image_8.jpg" /> <img width="1000" height="668" width_o="1000" height_o="668" data-src="https://freight.cargo.site/t/original/i/afd8230af8d8c8c0221bf5a70622db1207cb461e1c6fe6b133affeb2f5dd5b0c/Image_11.jpg" data-mid="166689067" border="0" src="https://freight.cargo.site/w/1000/i/afd8230af8d8c8c0221bf5a70622db1207cb461e1c6fe6b133affeb2f5dd5b0c/Image_11.jpg" /> <img width="1000" height="668" width_o="1000" height_o="668" data-src="https://freight.cargo.site/t/original/i/076c60cab728aad043bbe2a83267ddfabfd3b19907236606bb943464686fc423/Image_9.jpg" data-mid="166689065" border="0" src="https://freight.cargo.site/w/1000/i/076c60cab728aad043bbe2a83267ddfabfd3b19907236606bb943464686fc423/Image_9.jpg" /> <img width="1000" height="668" width_o="1000" height_o="668" data-src="https://freight.cargo.site/t/original/i/d9f5fef636a55af55c7eb79c806488d1d6ed88972d1628c072131950012d15b6/Image_13.jpg" data-mid="166689069" border="0" src="https://freight.cargo.site/w/1000/i/d9f5fef636a55af55c7eb79c806488d1d6ed88972d1628c072131950012d15b6/Image_13.jpg" /> <img width="1000" height="668" width_o="1000" height_o="668" data-src="https://freight.cargo.site/t/original/i/c717f0e154c88bb0c8c93b371a16c35f95998f87103020dc92b14792b54db2cf/Image_16.jpg" data-mid="166689072" border="0" src="https://freight.cargo.site/w/1000/i/c717f0e154c88bb0c8c93b371a16c35f95998f87103020dc92b14792b54db2cf/Image_16.jpg" /> <img width="1000" height="668" width_o="1000" height_o="668" data-src="https://freight.cargo.site/t/original/i/0556cb9e3c697c929137109d8749d3f07f5376e2f213687bac76e875f1d683bd/Image_10.jpg" data-mid="166689066" border="0" src="https://freight.cargo.site/w/1000/i/0556cb9e3c697c929137109d8749d3f07f5376e2f213687bac76e875f1d683bd/Image_10.jpg" /> <img width="1000" height="668" width_o="1000" height_o="668" data-src="https://freight.cargo.site/t/original/i/c3c58346b816c7c35e60e2a403ffafbd0f5d6610ddc4fdbd76c4b69907bcb97b/Image_12.jpg" data-mid="166689068" border="0" src="https://freight.cargo.site/w/1000/i/c3c58346b816c7c35e60e2a403ffafbd0f5d6610ddc4fdbd76c4b69907bcb97b/Image_12.jpg" /> <img width="1000" height="668" width_o="1000" height_o="668" data-src="https://freight.cargo.site/t/original/i/d3a8221ea9b0f5cfe9d091eb9517794ea693b2c6fc94db4febf3c45fb537fdb6/Image_14.jpg" data-mid="166689071" border="0" src="https://freight.cargo.site/w/1000/i/d3a8221ea9b0f5cfe9d091eb9517794ea693b2c6fc94db4febf3c45fb537fdb6/Image_14.jpg" /> <img width="1398" height="900" width_o="1398" height_o="900" data-src="https://freight.cargo.site/t/original/i/a668edc70a5faae53774a2e286b39ebf0bc999eb54c07d0a758ad52cb9dea49c/Image_22.jpg" data-mid="166694519" border="0" src="https://freight.cargo.site/w/1000/i/a668edc70a5faae53774a2e286b39ebf0bc999eb54c07d0a758ad52cb9dea49c/Image_22.jpg" /> <img width="934" height="598" width_o="934" height_o="598" data-src="https://freight.cargo.site/t/original/i/36ab12fa859a7ccd52855f7a1260845e0dad5e4a282ec3637401252e7102b577/Image_21.png" data-mid="166691412" border="0" src="https://freight.cargo.site/w/934/i/36ab12fa859a7ccd52855f7a1260845e0dad5e4a282ec3637401252e7102b577/Image_21.png" /> <img width="750" height="422" width_o="750" height_o="422" data-src="https://freight.cargo.site/t/original/i/149de0e7fd3c5858ec1ee5b9f0a50925b5369cc46ba13167c0ee177f18f9151e/Image_3.jpg" data-mid="166688854" border="0" src="https://freight.cargo.site/w/750/i/149de0e7fd3c5858ec1ee5b9f0a50925b5369cc46ba13167c0ee177f18f9151e/Image_3.jpg" /> <img width="638" height="416" width_o="638" height_o="416" data-src="https://freight.cargo.site/t/original/i/122e8ad912d1b5cfb53edcfe7b45c60f8af6c9662ac83fa2d84c572d2615b743/Image_1.jpg" data-mid="166683008" border="0" src="https://freight.cargo.site/w/638/i/122e8ad912d1b5cfb53edcfe7b45c60f8af6c9662ac83fa2d84c572d2615b743/Image_1.jpg" /> <img width="638" height="416" width_o="638" height_o="416" data-src="https://freight.cargo.site/t/original/i/707670ae4b226c5bb0a1f743d7152e1768787cd200164e9c3eda9745226a81c9/Image_2.jpg" data-mid="166683093" border="0" src="https://freight.cargo.site/w/638/i/707670ae4b226c5bb0a1f743d7152e1768787cd200164e9c3eda9745226a81c9/Image_2.jpg" /> TEAM Global Brands Group, New York Kate Upton Yu Tsai CAPABILITIES Brand repositioning and campaign directionCelebrity and ambassador partnershipStory-led campaign developmentCross-platform creative across retail, social and digital https://designlisa.com/Foundation-Capital-1 Sun, 11 Jul 2021 18:39:30 +0000 designlisa.com https://designlisa.com/Foundation-Capital-1 <img width="1273" height="613" width_o="1273" height_o="613" data-src="https://freight.cargo.site/t/original/i/b57049c2778fe90b98edf3643dcb6d5094b40539fdfa62c62f7f7951b20d5412/hero_masthead_1273x613px.jpg" data-mid="130423481" border="0" src="https://freight.cargo.site/w/1000/i/b57049c2778fe90b98edf3643dcb6d5094b40539fdfa62c62f7f7951b20d5412/hero_masthead_1273x613px.jpg" /> Foundation CapitalFellow Travelers Rebranding a founder first venture capital firm Foundation Capital is a top-tier Palo Alto venture capital firm with more than $3 billion in assets under management and a portfolio that includes category-defining companies such as Netflix and LendingClub. After years of partnering on event creative, the firm engaged us to lead a full brand transformation aligned to its mission, values and new headquarters. Through in-depth discovery with partners and founders, we uncovered a core narrative that captured the firm’s point of view: We have walked the founder’s path. You will not walk alone. This idea became the foundation of the refreshed brand, positioning Foundation Capital as an empathetic and deeply experienced partner to entrepreneurs. We developed a new logotype and a flexible design system built around clarity, collaboration and momentum. The identity extended across a dynamic animated marque, brand collateral, a presentation system and a comprehensive asset library designed to scale across internal and external communications. The result is a timeless yet modern brand that reflects Foundation Capital’s legacy while clearly signaling its founder first ethos and future-focused mindset within today’s entrepreneurial ecosystem. <img width="640" height="360" width_o="640" height_o="360" data-src="https://freight.cargo.site/t/original/i/9eb3bd6e6d5b621d626fa10d3a08550b44919c1214b31a21fa2df2e4273c1390/C42D_Case-Study_FC-Logo-Animation.gif" data-mid="113584189" border="0" src="https://freight.cargo.site/w/640/i/9eb3bd6e6d5b621d626fa10d3a08550b44919c1214b31a21fa2df2e4273c1390/C42D_Case-Study_FC-Logo-Animation.gif" /> <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/0905e916eb37ea27f65d1b93b7d7d2b778425c6e714f96cd1779a5c5183e9a2e/Image_1.jpeg" data-mid="145314569" border="0" src="https://freight.cargo.site/w/1000/i/0905e916eb37ea27f65d1b93b7d7d2b778425c6e714f96cd1779a5c5183e9a2e/Image_1.jpeg" /> <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/cdeb17aa3b6a0c4dbb64e39210cb808c907cb9a730d777bcaa0f2e9852f09482/Image_2.jpeg" data-mid="145314568" border="0" src="https://freight.cargo.site/w/1000/i/cdeb17aa3b6a0c4dbb64e39210cb808c907cb9a730d777bcaa0f2e9852f09482/Image_2.jpeg" /> Working with C42D, we were able to achieve all our goals for our new brand—a highly flexible system and creative that goes beyond expectations. They were flexible, responsive and brought their great ideas and designs to life.Meg Sloan, Former Partner, Foundation Capital <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/9ec1e63991b50af4531b5935b8f36319727773279df970ed87aafb65294c06a3/C42D_Case-Study_FC-Web4.jpeg" data-mid="113585555" border="0" src="https://freight.cargo.site/w/1000/i/9ec1e63991b50af4531b5935b8f36319727773279df970ed87aafb65294c06a3/C42D_Case-Study_FC-Web4.jpeg" /> <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/064ded14944e47b703f4afb663fbd8c0ebf1702c7f1a00e4130650ec61ca7224/C42D_Case-Study_FC-BusinessCard.jpeg" data-mid="130423488" border="0" src="https://freight.cargo.site/w/1000/i/064ded14944e47b703f4afb663fbd8c0ebf1702c7f1a00e4130650ec61ca7224/C42D_Case-Study_FC-BusinessCard.jpeg" /> <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/4b11a42f43a1b46bae01ca9aceb2aede7117cfe8251f6ffc1dbb92ed3d82dd00/C42D_Case-Study_FC-Web1.jpeg" data-mid="113585554" border="0" src="https://freight.cargo.site/w/1000/i/4b11a42f43a1b46bae01ca9aceb2aede7117cfe8251f6ffc1dbb92ed3d82dd00/C42D_Case-Study_FC-Web1.jpeg" /> <img width="4800" height="2700" width_o="4800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/464ad9a301bd48fa5815fdaa2bf8e455ff31eeff1faaf55d89eda98bc8545ea8/C42D_Case-Study_FC-Swag6.jpeg" data-mid="113585553" border="0" src="https://freight.cargo.site/w/1000/i/464ad9a301bd48fa5815fdaa2bf8e455ff31eeff1faaf55d89eda98bc8545ea8/C42D_Case-Study_FC-Swag6.jpeg" /> <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/7a3cf55ae9c3d3dd3a70fa756291972c39775ab5c2ea3212fb0b1733840b18a3/C42D_Case-Study_FC-Stationery.jpeg" data-mid="130424006" border="0" src="https://freight.cargo.site/w/1000/i/7a3cf55ae9c3d3dd3a70fa756291972c39775ab5c2ea3212fb0b1733840b18a3/C42D_Case-Study_FC-Stationery.jpeg" /> <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/7bf2a57628f01288e29a619271f09e3eae295851baf4a5b8f63309ae80472eef/C42D_Case-Study_FC-Events.jpeg" data-mid="113585550" border="0" src="https://freight.cargo.site/w/1000/i/7bf2a57628f01288e29a619271f09e3eae295851baf4a5b8f63309ae80472eef/C42D_Case-Study_FC-Events.jpeg" /> <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/a8f36dda7ec5dafcc64f1f1fdce22afdabfde6dad0c1f0e8e14a77b379674403/C42D_Case-Study_FC-Web5.jpeg" data-mid="113585556" border="0" src="https://freight.cargo.site/w/1000/i/a8f36dda7ec5dafcc64f1f1fdce22afdabfde6dad0c1f0e8e14a77b379674403/C42D_Case-Study_FC-Web5.jpeg" /> <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/59717d7976f8ff42553205a1a9c9034f81c6309ce5663d9716e986612bda3d0a/C42D_Case-Study_FC-Social.jpeg" data-mid="113585551" border="0" src="https://freight.cargo.site/w/1000/i/59717d7976f8ff42553205a1a9c9034f81c6309ce5663d9716e986612bda3d0a/C42D_Case-Study_FC-Social.jpeg" /> TEAM C42D, New York CAPABILITIESBrand strategy and positioningBrand identity systemsNarrative and messaging developmentDesign systems and asset librariesMotion and animated identityPresentation and communication platforms https://designlisa.com/Under-Armour Sat, 18 Jun 2022 21:52:14 +0000 designlisa.com https://designlisa.com/Under-Armour <img width="1280" height="616" width_o="1280" height_o="616" data-src="https://freight.cargo.site/t/original/i/749c2b0ac527a0f4e4345c896f506d8791a07a528cf056c11ed8b5f08dbb5668/image_3.jpg" data-mid="145930012" border="0" src="https://freight.cargo.site/w/1000/i/749c2b0ac527a0f4e4345c896f506d8791a07a528cf056c11ed8b5f08dbb5668/image_3.jpg" /> Under ArmourCrush the LimitsIntroducing a new generation to performance gear with purpose and heart When Under Armour launched its youth outerwear collection, the brand saw an opportunity to reconnect young athletes with the outdoors and redefine what performance means for the next generation. The goal was not just to sell product, but to inspire mindset, confidence and resilience. We partnered with Under Armour to create a multi-channel campaign rooted in real stories, bold visual language and a shared belief in pushing beyond perceived limits. The work centered on authenticity, elevating youth voices rather than relying on traditional brand-led messaging. The campaign featured a diverse group of rising athletes including football phenom Bunchie Young, figure skater Audrey Shin, free-skier and world record holder Troy Podmilsak and twin snowboarders Devin and Barrett Hendrix. Each athlete was invited to interpret what Crush the Limits meant to them, resulting in honest, emotional statements that became the creative backbone of the campaign. Those personal narratives were translated into a full suite of assets across print, video, digital, social and web. The creative brought warmth and humanity to Under Armour’s youth brand while reinforcing its core mission to make all athletes better through innovation, determination and heart. <img width="1800" height="1017" width_o="1800" height_o="1017" data-src="https://freight.cargo.site/t/original/i/2c253d4f711b24be9d7f3eb050a4052787fc9bfe9036a6a967b3f66025547f24/crushthelimits-copy.png" data-mid="152976335" border="0" src="https://freight.cargo.site/w/1000/i/2c253d4f711b24be9d7f3eb050a4052787fc9bfe9036a6a967b3f66025547f24/crushthelimits-copy.png" /> <img width="543" height="504" width_o="543" height_o="504" data-src="https://freight.cargo.site/t/original/i/2ac5bc5448bce2b2188c1fb719eeedcafd660e32f236eb973d90e514ce4a3e32/Image_1-1.jpg" data-mid="150676891" border="0" src="https://freight.cargo.site/w/543/i/2ac5bc5448bce2b2188c1fb719eeedcafd660e32f236eb973d90e514ce4a3e32/Image_1-1.jpg" /> <img width="543" height="504" width_o="543" height_o="504" data-src="https://freight.cargo.site/t/original/i/909036c5df8c4a41729d82535a52df630a5bacbd847fc7bff99ad2d266dae7ff/Image_2-1.jpg" data-mid="150676906" border="0" src="https://freight.cargo.site/w/543/i/909036c5df8c4a41729d82535a52df630a5bacbd847fc7bff99ad2d266dae7ff/Image_2-1.jpg" /> <img width="543" height="504" width_o="543" height_o="504" data-src="https://freight.cargo.site/t/original/i/6935a325ce950042a399d0845738b163d68fb7fe4dd4d4de95777acd3a4929f1/Image_3-1.jpg" data-mid="150676913" border="0" src="https://freight.cargo.site/w/543/i/6935a325ce950042a399d0845738b163d68fb7fe4dd4d4de95777acd3a4929f1/Image_3-1.jpg" /> <img width="543" height="504" width_o="543" height_o="504" data-src="https://freight.cargo.site/t/original/i/15729de2042d1304a11eebec39a0f75a65b0ac0ccfeb399eed9b33fb969199f3/Image_5-1.jpg" data-mid="150677063" border="0" src="https://freight.cargo.site/w/543/i/15729de2042d1304a11eebec39a0f75a65b0ac0ccfeb399eed9b33fb969199f3/Image_5-1.jpg" /> <img width="543" height="504" width_o="543" height_o="504" data-src="https://freight.cargo.site/t/original/i/e9dc8e39ebf074110933379b20f4dbfe18e33a1aea24fae145e8a74b807cce5f/Image_4-1.jpg" data-mid="150677066" border="0" src="https://freight.cargo.site/w/543/i/e9dc8e39ebf074110933379b20f4dbfe18e33a1aea24fae145e8a74b807cce5f/Image_4-1.jpg" /> <img width="543" height="504" width_o="543" height_o="504" data-src="https://freight.cargo.site/t/original/i/32c414d20cd488749bdedaa6b38b1156bfae9728f72f94f0936d3a00259c2185/Image_6-1.jpeg" data-mid="150677064" border="0" src="https://freight.cargo.site/w/543/i/32c414d20cd488749bdedaa6b38b1156bfae9728f72f94f0936d3a00259c2185/Image_6-1.jpeg" /> <img width="2400" height="1140" width_o="2400" height_o="1140" data-src="https://freight.cargo.site/t/original/i/6e47686a075ef6c71d633465c4478c0a2fd2d4a0d7cc458abd3a3c1bf774cbf3/UA_mobile_bulld_20-Jun-2022.jpg" data-mid="146165795" border="0" src="https://freight.cargo.site/w/1000/i/6e47686a075ef6c71d633465c4478c0a2fd2d4a0d7cc458abd3a3c1bf774cbf3/UA_mobile_bulld_20-Jun-2022.jpg" /> <img width="1600" height="913" width_o="1600" height_o="913" data-src="https://freight.cargo.site/t/original/i/b524c0c54225ddafae8a90a7087376b9a436e56ba8973dcf9aea85e450e0486c/image_1.jpg" data-mid="145845305" border="0" src="https://freight.cargo.site/w/1000/i/b524c0c54225ddafae8a90a7087376b9a436e56ba8973dcf9aea85e450e0486c/image_1.jpg" /> Meet Maxwell “Bunchie” Young (@bunchieyoung) – an 11-year old sports phenom, he boasts a world record in the 100-yard dash and is hailed as the fastest kid in the world. In 2017, he was named Sports Illustrated “Kid of the Year” and already has offers from Division 1 collegiate football programs. He dreams of one day running in the Olympics and playing for the NFL as well as funding a cancer research foundation and being the Mayor of Los Angeles. <img width="1600" height="913" width_o="1600" height_o="913" data-src="https://freight.cargo.site/t/original/i/f2d1db5fe3fb50727d1e3c6e92ca75a9dc1772b848597c83be01b449452e51b2/chloe_shimkin_mockup.jpg" data-mid="145906230" border="0" src="https://freight.cargo.site/w/1000/i/f2d1db5fe3fb50727d1e3c6e92ca75a9dc1772b848597c83be01b449452e51b2/chloe_shimkin_mockup.jpg" /> Meet Chloe Shimkin (@cshimkin10) – a 12-year old soccer star who understands the true meaning of teamwork. She was recruited and played for the National Premier League, North East Girls Division and one day dreams of playing on the U.S. Women’s National team. She is a leader both on and off the field and is constantly pushing herself and inspiring her teammates to perform their best. Her spunky spirit comes alive off the field in the kitchen preparing gormet meals for her family. <img width="1600" height="913" width_o="1600" height_o="913" data-src="https://freight.cargo.site/t/original/i/85c2390a0da415174697db2c09dd6976f44b1a1dde8e4e4bef384ae7a28edd89/audrey_shin_2.jpg" data-mid="146166272" border="0" src="https://freight.cargo.site/w/1000/i/85c2390a0da415174697db2c09dd6976f44b1a1dde8e4e4bef384ae7a28edd89/audrey_shin_2.jpg" /> Meet Audrey Shin (@audreysshin) – a bi-coastal 14-year old chasing her dreams of on-ice greatness from New York to Los Angeles. With triple axel and quadruple toe loop jumps in her wheel-house she will compete in the 2018 Junior National Championship and has her sigts set on Bejing 2020. Her grace and beauty coupled with a fierce attitude to perform make her a force to be reckoned with. When she’s not on the ice, you will find her running on the beach with her sister or with her nose deep into a book. <img width="640" height="320" width_o="640" height_o="320" data-src="https://freight.cargo.site/t/original/i/c427286313d66fd63d367067139998c7baa3878febdfc4ae1e4543e98f127958/image_1.jpeg" data-mid="146433307" border="0" src="https://freight.cargo.site/w/640/i/c427286313d66fd63d367067139998c7baa3878febdfc4ae1e4543e98f127958/image_1.jpeg" /> <img width="640" height="320" width_o="640" height_o="320" data-src="https://freight.cargo.site/t/original/i/85887d851033a6f873cc1fcd3a1e4a62827b1dbe96b5eb84ed95a0bb7eab63a3/image_2.jpeg" data-mid="146433308" border="0" src="https://freight.cargo.site/w/640/i/85887d851033a6f873cc1fcd3a1e4a62827b1dbe96b5eb84ed95a0bb7eab63a3/image_2.jpeg" /> <img width="640" height="320" width_o="640" height_o="320" data-src="https://freight.cargo.site/t/original/i/b06db1438f17887376ed2138b28a3f5e71f9b6352921a56c14142fa7e83c20e1/image_3.jpeg" data-mid="146433310" border="0" src="https://freight.cargo.site/w/640/i/b06db1438f17887376ed2138b28a3f5e71f9b6352921a56c14142fa7e83c20e1/image_3.jpeg" /> <img width="640" height="320" width_o="640" height_o="320" data-src="https://freight.cargo.site/t/original/i/2992898e12daaec54071c46262aa4449e655ff56cca490cb6896c6ee7e26edb7/image_4.jpeg" data-mid="146433311" border="0" src="https://freight.cargo.site/w/640/i/2992898e12daaec54071c46262aa4449e655ff56cca490cb6896c6ee7e26edb7/image_4.jpeg" /> <img width="640" height="320" width_o="640" height_o="320" data-src="https://freight.cargo.site/t/original/i/6125f6b05812b06c02b3701594e75de753dbfb79f11aeba5f5a6c419ff65c983/image_6.jpeg" data-mid="146433313" border="0" src="https://freight.cargo.site/w/640/i/6125f6b05812b06c02b3701594e75de753dbfb79f11aeba5f5a6c419ff65c983/image_6.jpeg" /> <img width="640" height="320" width_o="640" height_o="320" data-src="https://freight.cargo.site/t/original/i/2281bc60265e97745a6c1e05c4c74b4164747602ad09cbcbafd25552c105071b/image_5.jpeg" data-mid="146433312" border="0" src="https://freight.cargo.site/w/640/i/2281bc60265e97745a6c1e05c4c74b4164747602ad09cbcbafd25552c105071b/image_5.jpeg" /> <img width="638" height="416" width_o="638" height_o="416" data-src="https://freight.cargo.site/t/original/i/212698510da95c001aac0e7323c5e229ca479b4e458f1514195329d1b32b94a6/image_8.jpg" data-mid="146166566" border="0" src="https://freight.cargo.site/w/638/i/212698510da95c001aac0e7323c5e229ca479b4e458f1514195329d1b32b94a6/image_8.jpg" /> <img width="638" height="416" width_o="638" height_o="416" data-src="https://freight.cargo.site/t/original/i/8af8d0bd51d976847c6d94da60c9c6cb0d2eb922156ad87d8981663baf15d3c5/image_9.jpg" data-mid="146166555" border="0" src="https://freight.cargo.site/w/638/i/8af8d0bd51d976847c6d94da60c9c6cb0d2eb922156ad87d8981663baf15d3c5/image_9.jpg" /> <img width="638" height="416" width_o="638" height_o="416" data-src="https://freight.cargo.site/t/original/i/1604aa5dd6e964e141e086e74672294a7c515514d31238fcf364c772beb271a4/image_3.jpg" data-mid="146166607" border="0" src="https://freight.cargo.site/w/638/i/1604aa5dd6e964e141e086e74672294a7c515514d31238fcf364c772beb271a4/image_3.jpg" /> <img width="638" height="416" width_o="638" height_o="416" data-src="https://freight.cargo.site/t/original/i/b8a96e2c558b64d44bcaedf14b086ad666b0c2f3efefca241d134851d2a8ef0b/image_4.jpg" data-mid="146166608" border="0" src="https://freight.cargo.site/w/638/i/b8a96e2c558b64d44bcaedf14b086ad666b0c2f3efefca241d134851d2a8ef0b/image_4.jpg" /> <img width="638" height="416" width_o="638" height_o="416" data-src="https://freight.cargo.site/t/original/i/e650ee085fb32bc605d6337a136becd4c2142296aba68f6366c5ba193b9b1368/image_2.jpg" data-mid="146166710" border="0" src="https://freight.cargo.site/w/638/i/e650ee085fb32bc605d6337a136becd4c2142296aba68f6366c5ba193b9b1368/image_2.jpg" /> <img width="638" height="416" width_o="638" height_o="416" data-src="https://freight.cargo.site/t/original/i/a437cbefb2a9820dfdc263e168421d9f4116314dd2c8e90b1902e5af1feb5515/image_1.jpg" data-mid="146166709" border="0" src="https://freight.cargo.site/w/638/i/a437cbefb2a9820dfdc263e168421d9f4116314dd2c8e90b1902e5af1feb5515/image_1.jpg" /> <img width="638" height="416" width_o="638" height_o="416" data-src="https://freight.cargo.site/t/original/i/af87a2126b721f9119cfe771a7415381421f997729b280ef7fe47b3b4ae3d3fd/image_7.jpg" data-mid="146168292" border="0" src="https://freight.cargo.site/w/638/i/af87a2126b721f9119cfe771a7415381421f997729b280ef7fe47b3b4ae3d3fd/image_7.jpg" /> <img width="638" height="416" width_o="638" height_o="416" data-src="https://freight.cargo.site/t/original/i/929e4ffffd6b5a7c55c35210676b0952dd8be3033caee2452120e4f69a44b33c/image_6.jpg" data-mid="146166905" border="0" src="https://freight.cargo.site/w/638/i/929e4ffffd6b5a7c55c35210676b0952dd8be3033caee2452120e4f69a44b33c/image_6.jpg" /> <img width="638" height="416" width_o="638" height_o="416" data-src="https://freight.cargo.site/t/original/i/d4f19fa68de86a3f1ce633ca7c210de0c514f7cb16c6066cf3322dec0f835c23/image_5.jpg" data-mid="146166910" border="0" src="https://freight.cargo.site/w/638/i/d4f19fa68de86a3f1ce633ca7c210de0c514f7cb16c6066cf3322dec0f835c23/image_5.jpg" /> <img width="638" height="416" width_o="638" height_o="416" data-src="https://freight.cargo.site/t/original/i/63593c6daca583de0ba29dcc40262f4e873d6c6b5d28e166821229468b4fea3c/image_10.jpg" data-mid="146166906" border="0" src="https://freight.cargo.site/w/638/i/63593c6daca583de0ba29dcc40262f4e873d6c6b5d28e166821229468b4fea3c/image_10.jpg" /> <img width="2546" height="1435" width_o="2546" height_o="1435" data-src="https://freight.cargo.site/t/original/i/7df482c65cdac104f47c224be097e32dcdfbaa52a4f76608e1e28e72992e4d58/signage_1.jpg" data-mid="145928840" border="0" src="https://freight.cargo.site/w/1000/i/7df482c65cdac104f47c224be097e32dcdfbaa52a4f76608e1e28e72992e4d58/signage_1.jpg" /> TEAM Global Brands Group, New York Hyperbolic, New York PHOTOGRAPHER Steven Counts CAPABILITIESCampaign creative directionStory-led campaign developmentTalent collaborationCross-platform creative across print, video and social https://designlisa.com/Emirates-Palace-Hotel Tue, 21 Jun 2022 20:08:21 +0000 designlisa.com https://designlisa.com/Emirates-Palace-Hotel <img width="5334" height="2567" width_o="5334" height_o="2567" data-src="https://freight.cargo.site/t/original/i/bfa3779eab2555c50d147b286dc1ce022c6795821291c551187f2a5097c1400d/image_6.jpg" data-mid="146049949" border="0" src="https://freight.cargo.site/w/1000/i/bfa3779eab2555c50d147b286dc1ce022c6795821291c551187f2a5097c1400d/image_6.jpg" /> Emirates PalaceArabian luxury at the PalaceYou’ll never want to leave The iconic Emirates Palace is the pinnacle of luxury, reflecting the true warmth and generosity of Arabian hospitality. Through its exceptional amenities and personalised service, Emirates Palace promises guests from around the world a distinctive holiday experience. Located in the heart of Abu Dhabi, it is a preferred destination for business and leisure travellers, and a glamorous venue for international events, conferences, and exhibitions. <img width="4000" height="1876" width_o="4000" height_o="1876" data-src="https://freight.cargo.site/t/original/i/2ae3e2a7c327257bebcf0f54128017ae81944b969993da6b02944738d7964e02/image-1.png" data-mid="152341026" border="0" src="https://freight.cargo.site/w/1000/i/2ae3e2a7c327257bebcf0f54128017ae81944b969993da6b02944738d7964e02/image-1.png" /> The Emirates Palace collateral and brand language had become dated. Brochures, leaflets, and supporting materials lacked customer engagement, clear messaging, and a distinctive brand personality that could compete at the level required in an affluent market segment with extremely high expectations. The client required a review of the category and a repositioning of the brand, resulting in a redesign of all collateral components. The competitive set and related luxury brands were reviewed and examined. All collateral, writing, and design for the Emirates Palace brand were deconstructed and assessed for improvement. A new brand positioning was developed, repositioning Emirates Palace as a leader in the luxury hotels market, with clearer, more compelling messages and a fresh, aspirational suite of designed collateral. Launched at World Travel Market in 2009, the updated collateral was well received and perceived as more engaging for new potential guests. The refreshed brand presented Emirates Palace in a uniquely differentiated way against its competitors and peers within this niche market segment, helping to transform brand perception while strengthening appeal with both new and returning guests. <img width="3500" height="2100" width_o="3500" height_o="2100" data-src="https://freight.cargo.site/t/original/i/d8fc701240794a0e5bfb41589d0b0b6df85af1fc34bfaebaa818c434f09a54d7/brochure_cover_final.jpg" data-mid="149914260" border="0" src="https://freight.cargo.site/w/1000/i/d8fc701240794a0e5bfb41589d0b0b6df85af1fc34bfaebaa818c434f09a54d7/brochure_cover_final.jpg" /> <img width="1140" height="775" width_o="1140" height_o="775" data-src="https://freight.cargo.site/t/original/i/06fefe6343621af0d69f4204ccc715130ca3f5f980413a34a1b613f61f8dbebf/EP_spread_x4_NEW.jpg" data-mid="149851855" border="0" src="https://freight.cargo.site/w/1000/i/06fefe6343621af0d69f4204ccc715130ca3f5f980413a34a1b613f61f8dbebf/EP_spread_x4_NEW.jpg" /> <img width="1140" height="775" width_o="1140" height_o="775" data-src="https://freight.cargo.site/t/original/i/5c63f88c3f7003fbb3eecf293a7e500db7a3e3ad28289b84aca83dda3d0e7d68/Room_spread_x1.jpg" data-mid="149921017" border="0" src="https://freight.cargo.site/w/1000/i/5c63f88c3f7003fbb3eecf293a7e500db7a3e3ad28289b84aca83dda3d0e7d68/Room_spread_x1.jpg" /> <img width="1140" height="775" width_o="1140" height_o="775" data-src="https://freight.cargo.site/t/original/i/1383643ffc3beb0a1e816aa11354686d0a97931bb976ba68b27e04e00005aea4/Cuisine_spread_x4_NEW.jpg" data-mid="149855048" border="0" src="https://freight.cargo.site/w/1000/i/1383643ffc3beb0a1e816aa11354686d0a97931bb976ba68b27e04e00005aea4/Cuisine_spread_x4_NEW.jpg" /> <img width="1140" height="775" width_o="1140" height_o="775" data-src="https://freight.cargo.site/t/original/i/eb1c3fc6de2bf8116ede66913bdc8be6b69757061d223e4e965cf86ed8927208/Beach_spread_x4.jpg" data-mid="149855343" border="0" src="https://freight.cargo.site/w/1000/i/eb1c3fc6de2bf8116ede66913bdc8be6b69757061d223e4e965cf86ed8927208/Beach_spread_x4.jpg" /> <img width="4679" height="3327" width_o="4679" height_o="3327" data-src="https://freight.cargo.site/t/original/i/e707ad23799915abc1909b5e466769208d10d4f3daeae2c5dddafd2d30246f2e/image_39.jpg" data-mid="149916206" border="0" src="https://freight.cargo.site/w/1000/i/e707ad23799915abc1909b5e466769208d10d4f3daeae2c5dddafd2d30246f2e/image_39.jpg" /> TEAM Brand Abu Dhabi PHOTOGRAPHYFrédéric LeGrangeAnthony HorthShadow CAPABILITIESBrand StrategyPositioningArt DirectionAdvertisingEditorial and Social Related Projects &gt; <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/50e965caa9b2e3c32269cfc4a838353abf825abb6d6af7b1d0d7fa826f5b897c/Slide1.jpeg" data-mid="244062696" border="0" data-marker-id="2" src="https://freight.cargo.site/w/1000/i/50e965caa9b2e3c32269cfc4a838353abf825abb6d6af7b1d0d7fa826f5b897c/Slide1.jpeg" /> Abu Dhabi Beaches Creating a place-led identity and wayfinding system for Abu Dhabi’s flagship public beaches <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/430d0b152efeb20dc37c78c71f7afd7f9789b21bf764b14dec529712540530f4/Slide3.jpeg" data-mid="244062695" border="0" src="https://freight.cargo.site/w/1000/i/430d0b152efeb20dc37c78c71f7afd7f9789b21bf764b14dec529712540530f4/Slide3.jpeg" /> Abu Dhabi EventsBuilding a digital-first events platform to scale culture, community and participation <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/50e0f4f2836f50c199315c12e33858b16fe7767f0b4a9dad384e9665f50a92ac/Slide2.jpeg" data-mid="244062697" border="0" src="https://freight.cargo.site/w/1000/i/50e0f4f2836f50c199315c12e33858b16fe7767f0b4a9dad384e9665f50a92ac/Slide2.jpeg" /> Emirates Palace HotelLuxury brand repositioning for an iconic Abu Dhabi landmark https://designlisa.com/Ray-Ban Sun, 09 May 2021 20:23:56 +0000 designlisa.com https://designlisa.com/Ray-Ban <img width="1273" height="613" width_o="1273" height_o="613" data-src="https://freight.cargo.site/t/original/i/af60cd6ecd6a55a1eb73388957c5318278be1e4e78a612952ac98b51fe5c21ae/Hero_masthead.jpg" data-mid="129846116" border="0" src="https://freight.cargo.site/w/1000/i/af60cd6ecd6a55a1eb73388957c5318278be1e4e78a612952ac98b51fe5c21ae/Hero_masthead.jpg" /> Ray-Ban Lights, Camera, ActionLaunching the fresh face of Ray-Ban with the next generation of stars Ray-Ban is one of the world’s most recognizable eyewear brands, with a legacy rooted in iconic design and pop culture influence. To strengthen its presence across Europe and reconnect with younger audiences, the brand launched a new campaign that blended heritage, cinema and emerging talent. We led the development of a refreshed visual language that honored Ray-Ban’s cinematic history while signaling a new era. The concept paired classic frames with rising stars in film, creating a bridge between Hollywood legacy and contemporary cultural relevance. From Top Gun to Risky Business, Ray-Ban’s connection to cinema has always shaped its identity on and off screen. Working with renowned fashion photographer Dewey Nicks, we captured a globally styled campaign that balanced youthful energy with cinematic polish. The work extended beyond photography into award winning retail environments and consumer-facing advertising across print, digital and in-store touchpoints. The campaign reinforced Ray-Ban’s position as a cultural icon while evolving its visual identity for the next generation. The work was recognized with a Silver award at the New York Festivals, underscoring its impact and relevance. <img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/8f58b6e7c29fbb31fa37a592906f19f2100186bcca116c16a949acd81c51a52d/image_20.jpg" data-mid="123231707" border="0" src="https://freight.cargo.site/w/1000/i/8f58b6e7c29fbb31fa37a592906f19f2100186bcca116c16a949acd81c51a52d/image_20.jpg" /> <img width="922" height="622" width_o="922" height_o="622" data-src="https://freight.cargo.site/t/original/i/6146bb6b99d08cf60de27e5f479f3301a285b7a61a943ed38156627243b197f7/Image_2.jpg" data-mid="114139710" border="0" src="https://freight.cargo.site/w/922/i/6146bb6b99d08cf60de27e5f479f3301a285b7a61a943ed38156627243b197f7/Image_2.jpg" /> <img width="922" height="622" width_o="922" height_o="622" data-src="https://freight.cargo.site/t/original/i/cbc3478828c4725803fe9087f310e46bb77957fd40efcac4105a7ee7412f8019/Image_5.jpg" data-mid="114138985" border="0" src="https://freight.cargo.site/w/922/i/cbc3478828c4725803fe9087f310e46bb77957fd40efcac4105a7ee7412f8019/Image_5.jpg" /> <img width="4928" height="3264" width_o="4928" height_o="3264" data-src="https://freight.cargo.site/t/original/i/ea5d1a72372d8e45d5fcb39d50cd26932e302cb97082da480da43d53bab15683/spread-8.jpg" data-mid="114107058" border="0" src="https://freight.cargo.site/w/1000/i/ea5d1a72372d8e45d5fcb39d50cd26932e302cb97082da480da43d53bab15683/spread-8.jpg" /> <img width="922" height="622" width_o="922" height_o="622" data-src="https://freight.cargo.site/t/original/i/ab48e34a4ad50371874b04dd069fd347a0638b2fa3349b67332ae2ae3bdcd795/Image_11.jpg" data-mid="114139120" border="0" src="https://freight.cargo.site/w/922/i/ab48e34a4ad50371874b04dd069fd347a0638b2fa3349b67332ae2ae3bdcd795/Image_11.jpg" /> <img width="885" height="622" width_o="885" height_o="622" data-src="https://freight.cargo.site/t/original/i/aaace1c050d11400abff4b943d4de9838d58a35ea9ea3b0fa6071d0156e7e6e9/Image_4.jpg" data-mid="123231840" border="0" src="https://freight.cargo.site/w/885/i/aaace1c050d11400abff4b943d4de9838d58a35ea9ea3b0fa6071d0156e7e6e9/Image_4.jpg" /> <img width="922" height="622" width_o="922" height_o="622" data-src="https://freight.cargo.site/t/original/i/6bd2b5bf2b00e8d89672c344c0bb351c2e9e9c9785b6c0d1f02f62400b4c7e6f/Image_10.jpg" data-mid="114139106" border="0" src="https://freight.cargo.site/w/922/i/6bd2b5bf2b00e8d89672c344c0bb351c2e9e9c9785b6c0d1f02f62400b4c7e6f/Image_10.jpg" /> <img width="922" height="622" width_o="922" height_o="622" data-src="https://freight.cargo.site/t/original/i/c2dbc1033aa5aecf6eac4182f5691c75909288f8c595db5744ac13935da41cb5/Image_12.jpg" data-mid="114139353" border="0" src="https://freight.cargo.site/w/922/i/c2dbc1033aa5aecf6eac4182f5691c75909288f8c595db5744ac13935da41cb5/Image_12.jpg" /> <img width="922" height="622" width_o="922" height_o="622" data-src="https://freight.cargo.site/t/original/i/4a065e0d0de18b609301e3b9fae73505f6464f256797e742c3745dda782d705f/Image_7.jpg" data-mid="114139005" border="0" src="https://freight.cargo.site/w/922/i/4a065e0d0de18b609301e3b9fae73505f6464f256797e742c3745dda782d705f/Image_7.jpg" /> <img width="3769" height="5653" width_o="3769" height_o="5653" data-src="https://freight.cargo.site/t/original/i/b911356585d2d22569e5b2d98884edb61287ca6258577d2d957e955f762cfdd9/Lisa_Rayban-scans-16.jpg" data-mid="239298655" border="0" src="https://freight.cargo.site/w/1000/i/b911356585d2d22569e5b2d98884edb61287ca6258577d2d957e955f762cfdd9/Lisa_Rayban-scans-16.jpg" /> <img width="3873" height="5809" width_o="3873" height_o="5809" data-src="https://freight.cargo.site/t/original/i/989d1afa9b11256a66103bb4aac22f0d83882c9512c5fa986e5f8cf7ba95a355/Lisa_Rayban-scans-05.jpg" data-mid="239298656" border="0" src="https://freight.cargo.site/w/1000/i/989d1afa9b11256a66103bb4aac22f0d83882c9512c5fa986e5f8cf7ba95a355/Lisa_Rayban-scans-05.jpg" /> <img width="3855" height="5782" width_o="3855" height_o="5782" data-src="https://freight.cargo.site/t/original/i/196f521c087fa6269b36abfa55d4ef4f07f5cb8465513b87ac9eb91889337424/Lisa_Rayban-scans-09.jpg" data-mid="239298652" border="0" src="https://freight.cargo.site/w/1000/i/196f521c087fa6269b36abfa55d4ef4f07f5cb8465513b87ac9eb91889337424/Lisa_Rayban-scans-09.jpg" /> <img width="3806" height="5709" width_o="3806" height_o="5709" data-src="https://freight.cargo.site/t/original/i/cc4bd44606bd8ebc0536a98002a00910abf4d34f0a7ed7bf64f8b393e05f4e13/Lisa_Rayban-scans-08.jpg" data-mid="239298657" border="0" src="https://freight.cargo.site/w/1000/i/cc4bd44606bd8ebc0536a98002a00910abf4d34f0a7ed7bf64f8b393e05f4e13/Lisa_Rayban-scans-08.jpg" /> <img width="3861" height="5791" width_o="3861" height_o="5791" data-src="https://freight.cargo.site/t/original/i/b9d7e06024a933f96ef263ae37ba51ed97d66d6be97bdfae66a9e7b28b006869/Lisa_Rayban-scans-02.jpg" data-mid="239176843" border="0" src="https://freight.cargo.site/w/1000/i/b9d7e06024a933f96ef263ae37ba51ed97d66d6be97bdfae66a9e7b28b006869/Lisa_Rayban-scans-02.jpg" /> <img width="3933" height="5899" width_o="3933" height_o="5899" data-src="https://freight.cargo.site/t/original/i/33ba1b32e30feb5c495664695811bacae63758bac4b4cdf54e956f72c17ec8b8/Lisa_Rayban-scans-18.jpg" data-mid="239298643" border="0" src="https://freight.cargo.site/w/1000/i/33ba1b32e30feb5c495664695811bacae63758bac4b4cdf54e956f72c17ec8b8/Lisa_Rayban-scans-18.jpg" /> <img width="3895" height="5842" width_o="3895" height_o="5842" data-src="https://freight.cargo.site/t/original/i/eeaaee3204132ce1260a0bc70559f46a6299ea74efffb654ab31b57f6ea191ea/Lisa_Rayban-scans-04.jpg" data-mid="239298645" border="0" src="https://freight.cargo.site/w/1000/i/eeaaee3204132ce1260a0bc70559f46a6299ea74efffb654ab31b57f6ea191ea/Lisa_Rayban-scans-04.jpg" /> <img width="3827" height="5740" width_o="3827" height_o="5740" data-src="https://freight.cargo.site/t/original/i/e00151b88d41308b5eeff9ea8477ba0c2d8bd0bf868202573380f08341701c13/Lisa_Rayban-scans-14.jpg" data-mid="239298661" border="0" src="https://freight.cargo.site/w/1000/i/e00151b88d41308b5eeff9ea8477ba0c2d8bd0bf868202573380f08341701c13/Lisa_Rayban-scans-14.jpg" /> <img width="3831" height="5747" width_o="3831" height_o="5747" data-src="https://freight.cargo.site/t/original/i/e5dc8937d355e2ef3ade95b6889f9d09f7f8278a6f6840152d013d2ec3ba68a3/Lisa_Rayban-scans-11.jpg" data-mid="239298647" border="0" src="https://freight.cargo.site/w/1000/i/e5dc8937d355e2ef3ade95b6889f9d09f7f8278a6f6840152d013d2ec3ba68a3/Lisa_Rayban-scans-11.jpg" /> <img width="3793" height="5689" width_o="3793" height_o="5689" data-src="https://freight.cargo.site/t/original/i/8c6327c597edb1f20d6670900065e0570b3ef957fb97302ed729ba086c1d7966/Lisa_Rayban-scans-12.jpg" data-mid="239298650" border="0" src="https://freight.cargo.site/w/1000/i/8c6327c597edb1f20d6670900065e0570b3ef957fb97302ed729ba086c1d7966/Lisa_Rayban-scans-12.jpg" /> <img width="3845" height="5768" width_o="3845" height_o="5768" data-src="https://freight.cargo.site/t/original/i/a19b99b0cc123cecf1564dca7cf5f63b28f9cfbaef8d4805495e1c0c3f78b85b/Lisa_Rayban-scans-10.jpg" data-mid="239298654" border="0" src="https://freight.cargo.site/w/1000/i/a19b99b0cc123cecf1564dca7cf5f63b28f9cfbaef8d4805495e1c0c3f78b85b/Lisa_Rayban-scans-10.jpg" /> <img width="3833" height="5750" width_o="3833" height_o="5750" data-src="https://freight.cargo.site/t/original/i/65c49f800170b316dc971a402f88134852115466c801e9b0223b20f3de067413/Lisa_Rayban-scans-03.jpg" data-mid="239298653" border="0" src="https://freight.cargo.site/w/1000/i/65c49f800170b316dc971a402f88134852115466c801e9b0223b20f3de067413/Lisa_Rayban-scans-03.jpg" /> <img width="4962" height="6480" width_o="4962" height_o="6480" data-src="https://freight.cargo.site/t/original/i/2655283bc7a90f3abf1a5cfa07de7af751a461d62e35c779b18c12ca68ccef49/Montage.jpg" data-mid="123231219" border="0" src="https://freight.cargo.site/w/1000/i/2655283bc7a90f3abf1a5cfa07de7af751a461d62e35c779b18c12ca68ccef49/Montage.jpg" /> TEAMBartle Bogle Hegarty, LondonPHOTOGRAPHERDewey Hicks MODELSWilliam McNamaraDominque SwainJason LewisKeith MallosAmy SmartLyn Diaz CAPABILITIESCampaign creative direction and visual leadershipTalent casting and fashion photographyRetail experience designGlobal advertising and visual strategy https://designlisa.com/Global-Brands-Group Wed, 27 Jul 2022 20:19:08 +0000 designlisa.com https://designlisa.com/Global-Brands-Group <img width="5334" height="2567" width_o="5334" height_o="2567" data-src="https://freight.cargo.site/t/original/i/4869b2101821f70adbb2431b52c47cbe49708f6cb2b2f51cb10b8a339bb9d16a/image_2.jpg" data-mid="148959028" border="0" src="https://freight.cargo.site/w/1000/i/4869b2101821f70adbb2431b52c47cbe49708f6cb2b2f51cb10b8a339bb9d16a/image_2.jpg" /> Global Brands GroupThe Creative Works Studio Building brands at global scale Global Brands Group is a leading international apparel, footwear and accessories company managing a diverse portfolio of owned and licensed brands across fashion, sport and lifestyle. Within GBG, the Creative Works Studio functioned as an internal creative agency and strategic partner, supporting multiple brands, categories and markets simultaneously. As part of the studio leadership, I worked across brand strategy, visual identity, content and experience design, overseeing creative output at scale while maintaining brand integrity across regions and channels. The work spanned fashion art direction, digital and e-commerce content, packaging, photography, film and video, supported by consumer insight and sustainability initiatives. Operating at the intersection of creativity and commerce, the studio played a critical role in helping brands move faster, stay culturally relevant and deliver consistent, high-quality experiences across touchpoints.“As a global company with employees, suppliers, facilities, customers and consumers in every corner of the world, we feel a deep responsibility to be good corporate citizens. Through our size and reach, we have the opportunity to make signifcant, positive impact. We aim to add business value for our customer and suppliers, focus on our 7,000 employees’ health and well being and help bring lasting change in the communities where we live and work.” Bruce Rockowitz, CEO &amp; Vice Chairman Selected Brand Work <img width="17024" height="9662" width_o="17024" height_o="9662" data-src="https://freight.cargo.site/t/original/i/194ee024649edacc0986ac871b8a5bc47bf39264a69c900f196d4c59a88a2937/Image_1.jpg" data-mid="148955960" border="0" src="https://freight.cargo.site/w/1000/i/194ee024649edacc0986ac871b8a5bc47bf39264a69c900f196d4c59a88a2937/Image_1.jpg" /> <img width="638" height="416" width_o="638" height_o="416" data-src="https://freight.cargo.site/t/original/i/d50f17e42ddd13e2baf18939a84dc6cb104f840f636dc2827b1753c8d5e76868/image_2.jpg" data-mid="148956448" border="0" src="https://freight.cargo.site/w/638/i/d50f17e42ddd13e2baf18939a84dc6cb104f840f636dc2827b1753c8d5e76868/image_2.jpg" /> <img width="638" height="416" width_o="638" height_o="416" data-src="https://freight.cargo.site/t/original/i/e1e179bc2ee4d846299638dcdbfa254b5389271167429e89f113a33bcb591d7b/image_3.jpg" data-mid="148956579" border="0" src="https://freight.cargo.site/w/638/i/e1e179bc2ee4d846299638dcdbfa254b5389271167429e89f113a33bcb591d7b/image_3.jpg" /> <img width="638" height="416" width_o="638" height_o="416" data-src="https://freight.cargo.site/t/original/i/edbce03de8cf12658ca2c83045974ba25c14d289f6a6abd1869118c1580968fa/image_4.jpg" data-mid="148956608" border="0" src="https://freight.cargo.site/w/638/i/edbce03de8cf12658ca2c83045974ba25c14d289f6a6abd1869118c1580968fa/image_4.jpg" /> <img width="638" height="416" width_o="638" height_o="416" data-src="https://freight.cargo.site/t/original/i/8b0714d1781175393450c8f7ca09c9994202883df4d0718742dc29329703dc2f/image_5.jpg" data-mid="148956759" border="0" src="https://freight.cargo.site/w/638/i/8b0714d1781175393450c8f7ca09c9994202883df4d0718742dc29329703dc2f/image_5.jpg" /> <img width="638" height="416" width_o="638" height_o="416" data-src="https://freight.cargo.site/t/original/i/e3d0cc32f08666d6fa78bcdca9676d6c0ca924828d68a9c2761b8c7728808599/image_6.jpg" data-mid="148956770" border="0" src="https://freight.cargo.site/w/638/i/e3d0cc32f08666d6fa78bcdca9676d6c0ca924828d68a9c2761b8c7728808599/image_6.jpg" /> <img width="638" height="416" width_o="638" height_o="416" data-src="https://freight.cargo.site/t/original/i/d488bbb9fb3615fa49ed3a5aa0078257d2d4887d309ca3d3254e4da319beb37e/image_7.jpg" data-mid="148956804" border="0" src="https://freight.cargo.site/w/638/i/d488bbb9fb3615fa49ed3a5aa0078257d2d4887d309ca3d3254e4da319beb37e/image_7.jpg" /> AquataliaAquatalia is rooted in the tradition of Italian craftsmanship, combining refined design with innovative weatherproof and stain-resistant technology. The brand bridges luxury and functionality, setting a new standard in premium footwear and accessories. Creative work focused on elevating product storytelling while reinforcing Aquatalia’s position as both fashionable and practical. Photography: Chris Brooks, Fabrizio Amoroso <img width="2400" height="1140" width_o="2400" height_o="1140" data-src="https://freight.cargo.site/t/original/i/6e47686a075ef6c71d633465c4478c0a2fd2d4a0d7cc458abd3a3c1bf774cbf3/UA_mobile_bulld_20-Jun-2022.jpg" data-mid="148959115" border="0" src="https://freight.cargo.site/w/1000/i/6e47686a075ef6c71d633465c4478c0a2fd2d4a0d7cc458abd3a3c1bf774cbf3/UA_mobile_bulld_20-Jun-2022.jpg" /> <img width="638" height="416" width_o="638" height_o="416" data-src="https://freight.cargo.site/t/original/i/d7599ac9e6c52449d1cbfc945d6a4e0203db602b0be29920d77a8478f55503dd/image_1.jpg" data-mid="148959124" border="0" src="https://freight.cargo.site/w/638/i/d7599ac9e6c52449d1cbfc945d6a4e0203db602b0be29920d77a8478f55503dd/image_1.jpg" /> <img width="638" height="416" width_o="638" height_o="416" data-src="https://freight.cargo.site/t/original/i/8f9313b0d3a5525fb7aafd4bd669dfe3dcf57a88a0c0d22adbd4ac87739be56d/image_3.jpg" data-mid="148959125" border="0" src="https://freight.cargo.site/w/638/i/8f9313b0d3a5525fb7aafd4bd669dfe3dcf57a88a0c0d22adbd4ac87739be56d/image_3.jpg" /> <img width="638" height="416" width_o="638" height_o="416" data-src="https://freight.cargo.site/t/original/i/b55f061fe4344a63858bfcda7d08fab2c8d1b36935cf173815b54cd9fb595af2/image_6.jpg" data-mid="148959126" border="0" src="https://freight.cargo.site/w/638/i/b55f061fe4344a63858bfcda7d08fab2c8d1b36935cf173815b54cd9fb595af2/image_6.jpg" /> <img width="638" height="416" width_o="638" height_o="416" data-src="https://freight.cargo.site/t/original/i/86e48a8425cf55e8f2a5d491e309b7f9d3f993445eb30a5b5948b4e4d9df7c5b/image_10.jpg" data-mid="148959142" border="0" src="https://freight.cargo.site/w/638/i/86e48a8425cf55e8f2a5d491e309b7f9d3f993445eb30a5b5948b4e4d9df7c5b/image_10.jpg" /> <img width="638" height="416" width_o="638" height_o="416" data-src="https://freight.cargo.site/t/original/i/9fa5fa0e1bc2c94b810384c32afebd0ed6d36c57e933180cf31a66a62e744873/image_8.jpg" data-mid="148959136" border="0" src="https://freight.cargo.site/w/638/i/9fa5fa0e1bc2c94b810384c32afebd0ed6d36c57e933180cf31a66a62e744873/image_8.jpg" /> <img width="638" height="416" width_o="638" height_o="416" data-src="https://freight.cargo.site/t/original/i/c316ed1de85191289ed408382f5615847046c70034bd60d7dfb129827e2288dd/image_5.jpg" data-mid="148959156" border="0" src="https://freight.cargo.site/w/638/i/c316ed1de85191289ed408382f5615847046c70034bd60d7dfb129827e2288dd/image_5.jpg" /> Under ArmourWorking on Under Armour’s youth outdoor line, the focus was on inspiring a new generation to reconnect with the outdoors. The creative translated the brand’s performance-driven mission into emotionally resonant storytelling designed to engage both parents and kids while remaining true to Under Armour’s core values of innovation and determination. Photography: Steven Counts <img width="1280" height="616" width_o="1280" height_o="616" data-src="https://freight.cargo.site/t/original/i/18ae1cc2c3844bf6f3e586b5d19d679363f0ba7b01e495d2d4d240c3270a228c/image_1.jpg" data-mid="148960191" border="0" src="https://freight.cargo.site/w/1000/i/18ae1cc2c3844bf6f3e586b5d19d679363f0ba7b01e495d2d4d240c3270a228c/image_1.jpg" /> TEAM Global Brands Group, New York CAPABILITIESCreative studio leadershipBrand strategy and visual directionMulti-brand identity systemsFashion and product art directionDigital and e-commerce contentPackaging designPhotography and film directionVideo and motion contentConsumer insight integrationSustainability storytellingGlobal stakeholder collaboration